Behind every great brand is something many companies lack: alignment. Alignment is what happens when everyone, from the CEO to customer service, speaks the same language, believes in the same purpose, and understands what the brand truly stands for.

In a world where every brand is competing for attention, most fall into the trap of sounding the same. Safe. Polished. Predictable. But here's the truth: if your brand feels familiar, it’s forgettable.

B.R.A.N.D.™ is a memory aid for the five pain-points that clog growth pipelines: B – Blending In (differentiation crisis) R – Reputation Reset (out-of-date identity) A – Alignment Gap (culture and touch points out of sync) N – Navigating Growth (brand architecture chaos) D – Digital Disarray (inconsistent UX across channels)

LO:LA is profiled in the Davey Awards Visionaries series for award-winning work with Rize, Fable, Total Wine & more. Explore the campaigns and creative ethos.

Storytelling has been the foundation of human communication for centuries. In modern marketing, storytelling remains a powerful tool—yet many brands have reduced it to a formulaic, engagement-driven tactic rather than a source of deep connection.