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Join date: Feb 29, 2024
Posts (48)
Dec 26, 2024 ∙ 5 min
The Age of Ephemera: How the Lack of Permanence in Modern Advertising Impacts Brands
The lack of permanence in modern advertising is a challenge and an opportunity. The brands that thrive balance adaptability and consistency
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Dec 9, 2024 ∙ 4 min
Unraveling the Unseen Shift: Navigating the New Frontiers of Brand Management in the Digital Era
Today's consumers expect brands to show authenticity. They want to connect with brands that embody the values they care about.
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Dec 8, 2024 ∙ 4 min
The Experience Economy: Can You Curate Your Way to a Brand?
Why Experience is the New Black - Humans are emotional creatures, and brands that evoke strong feelings often become household names.
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