On paper, visibility should equal success. After all, if people are seeing you, surely that means your brand is working. Except it doesn’t. And it’s not. Because being seen is not the same as being understood. And this is the crisis facing most modern brands.

In a world engineered to steal your attention, it’s easy for brands to assume that attention is the goal. More impressions. More views. More followers. More noise. We measure it, chase it, optimize it, and celebrate it as if attention itself were proof of progress. But there is a deeper, more strategic truth: Attention without intention is just distraction. Intention makes attention meaningful.

Photo by  Nathan Dumlao  on  Unsplash We’re living through a joy crisis. Not just in life, but in marketing. Everywhere you look, brands are louder, faster, and more connected than ever. Yet somehow… emptier. The average consumer scrolls past 6,000 brand messages a day and feels almost nothing. We’ve optimized content for algorithms, automated empathy into workflows, and replaced intuition with data dashboards. We can target the right person, at the right time, with the right

We’ve confused seriousness with solemnity. Somewhere along the way, marketing forgot how to smile. In our chase for precision, data dashboards, performance metrics, and predictive models, we stripped the feeling out of our brands. We started calling things “serious business” when what we really meant was soulless business . The irony? The very thing we’ve been told to treat as soft ' joy' turns out to be the hardest-working emotion in the room. Joy pays. Joy isn’t fluff. It’

A brand built on purpose. A partnership built on trust. Wednesday night was a proud one for LO:LA (London : Los Angeles). At this year’s ...