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OUR WORK
TOTAL WINE & MORE
Total Wine & More recognized the need to showcase their team members' expertise in wine, often overlooked by customers. Partnering with LO:LA, they aimed to redefine their brand narrative, making it more appealing to a younger demographic and those intimidated by the complexities of wine. Collaborative sessions with corporate leaders and store managers allowed us to uncover the essence of the brand – the magic of "Sharing Possibilities." By highlighting the extensive training and passion of their team, we created a story that differentiated Total Wine & More from competitors, making it more relatable and inviting customers on a journey to discover something extraordinary.
“I'D LIKE TO THINK THAT THIS ENGAGEMENT WAS MORE THAN JUST A REBRAND, IT AS A SESMIC SHIFT IN THOUGHT FOR THE ENTIRE ORGANIZATION. WE FINALLY SUMMED UP WHO WE WERE AND WHY WE EXISTED”
Julian Carter, Creative Director Total Wine & More
AWARDS