Visual branding is a strategy that uses visual elements like color, typography, and various shapes and materials, to improve brand awareness, public profile, social media appearance, content strategy, and so on. When we talk about digital marketing and brand advertising, we should not forget that over 80% of the campaign’s success depends on visuals. People are more visually oriented, and they always notice these things first, even if it’s on the subconscious level. As you will see in this article, there are many benefits of visual branding for your business. With that in mind, let’s see what those benefits are and how you can use visual branding to make a difference.
The first impression never changes – make sure it is perfect!
No matter what people think of your brand later, they will always have the same first impression. That never changes, and it can even define the entire relationship between a brand and a potential customer. The idea of visual branding is to create a visually appealing image of your company, which is one of the secrets of a successful online business. Think about your website’s home page, social media profiles, or any other place where your business is mentioned.
The presentation of your business is not always just about the content. The design element is also a critical one. Some people will not even spend time looking at the content if they are not impressed with what the website looks like.
Colors convey emotions – connect with customers on a personal level!
It is no secret that colors convey emotions. Colors also have a deeper meaning. For example:
green is always associated with nature;
red with passion, danger, or love;
white with something pure and innocent;
black can mean mystery, death, elegance, power, mourning;
purple is a sign of royalty, wealth, and luxury;
blue often means loyalty or sadness;
gray represents something formal, neutral, or conservative;
yellow can be seen as a happy color.
These are just some basic meanings, and each of these creates an emotion. Even combinations of colors can bring us closer to a more complex emotional picture.
You need to consider what type of message you want to convey to your consumers and what feelings your brand should invoke.
Impress customers on social media through visual branding
Social media is one of the most critical communication channels today. Regular consumers spend almost 90% of their time on social media, and businesses must use that opportunity to connect with them.
When we talk about visual branding in social media, it all comes down to creating aesthetically stunning and impressive content. People like to share on social media and are more likely to share something they think is beautiful.
Visual branding draws more attention to your business
It is no secret that people often judge other things by their looks. You should use that to your advantage and attract your client’s attention. One of the huge aspects of engaging with clients is understanding their perceptions and how they see the world around them.
Since people are visual beings, they will often associate things they find similar. So, using visual cues to “show them” your website is one of those beautiful things.
Simplify customer experience through visual branding
Besides making things more beautiful and presentable, visual branding should simplify the customer experience. Let us say you have an online shop on your website. Clever use of colors, the size of elements, image optimization, and the perfect choice of font style should accomplish multiple things.
First, that will make your online store look nice. Second, it will be easier to browse through the product catalog. As the final result, it will improve the overall customer experience and build a trustworthy image of your business.
Build customer loyalty
Considering all the things above, we see that visual branding has many benefits. It all leads up to the same goal, and that is to build customer loyalty. As your customers communicate with the business and experience many emotions, they slowly build loyalty and trust.
Visual elements support this relationship and substantially speed up the process.
Attractive design affects sales
When the number of visitors starts to go up, you will experience more conversions. As a result, your sales will also increase. Visual appearance also has a lot to do with the functionality of the website. Also, it affects different stages of marketing.
Furthermore, it affects customers on a subconscious level. As we have mentioned, people are more likely to buy a product if they find it pretty. Many online store owners are facing the issue of cart abandonment, and visual branding is a potential solution to this problem.
How to re-brand your business without loving customers
Visual branding is one of the processes during the re-branding of the business. Once your company starts going through changes, one of the common fears is that you will lose website traffic and loyal customers.
You need to think about how re-branding can make your business better. You are not shifting the direction of your company 180 degrees but simply making seemingly minor alterations to strengthen business goals.
The message of your brand always needs to be clear. As long as you understand your clients, you will know what they want and how to use visual branding to improve. Remember, you are doing this because your customers expect more. They have shown you, through the process of collecting data and customer reviews, that it is time for a change. As a result, you are doing everything possible to make your customers happy.
7 benefits of visual branding for your business made simple
And there you have it. The concept of visual branding is not unknown anymore. You now understand what visual branding means and how it changes your business for the better. Understand the benefits of visual branding for your business, and you will have a clear path of how your brand needs to develop in order to improve. It is a challenging process but a very exciting one. Remember to be patient and consistent. It will take time to re-brand your company, but the outcome will be worth it for many years!
