LO:LA Wins 3 Davey Awards
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Robert Bridwell
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Big brands already know the importance of branding. But it doesn’t have to take large budgets or months and months to make a great brand. In today’s marketplace, it’s easy to overlook the brand to focus on performance marketing or advertising. This can be a major misstep. Your brand is how your customers understand and connect with your product, your service, your company. And as your business launches, grows or evolves, so should your brand.
We developed “Brand in a Box” to offer businesses access to unleashing a memorable and trustworthy brand. From defining your brand’s “why” and persona, to developing the right logo, website and video that connects with your customers. It’s a customizable solution that is efficient and cost-effective.
We will support you from crafting compelling brand stories to visual imagery that resonates across all channels, we’re your partner in ensuring that your brand doesn’t just adapt but excels on the path to success between the UK and the United States.
WHAT’S IN THE BOX?
PHASE 1 / RESEARCH & IMMERSION
• Kickoff & Immersion Workshop
• Stakeholder Interviews
• Consumer interviews with each audience segment
• Brand & Communication Audit Insights, Opportunities Report
PHASE 2 / BRAND STORY & STRATEGY
• Audience Personas & Motivators
• Brand Positioning Workshop
• Brand House
• Brand Story
• Brand Architecture & Naming conventions
• Messaging & Communications Strategy
PHASE 3 / VISUAL IDENTITY
• Brand Mark with primary, secondary, and accent colors
• Additional system components, including: illustrations, patterns, icons, typography, color palette and photo + Illustration direction
• In Situ Comps, illustrative examples showing how the system could come to life across relevant key touch-points e.g: website homepage, app and social
PHASE 4 / BRAND ROLLOUT
• Mapping Key Activities
• Identify Brand Champions
• Internal Launch
• Managing employee/team expectation
• Website Design: UX/UI
• Content Planning
• Content Development
• Video Development
“We wanted to reimagine how our product was represented in the marketplace, as well as take a fresh look across the board at how we describe ourselves. (LO:LA) did the rebrand and the website in two months without sacrificing quality. I never felt like I was giving up value for expediency. LO:LA reimagined their usual process, and thanks to some guarantees from me about responsiveness on our side, we worked as true partners; there were no delays. I’ll stake my success on them- put my name next to theirs.”
– Chad Troutman, CMO Sprockets
“Any company looking to either launch or reimagine their brand will have an excellent partner in LO:LA.” Throughout the project, the team was extremely flexible and collaborative, demonstrating their dedication to success. I’m most impressed with their ability to pivot. I’ve worked with multiple creatives and sometimes it’s hard to get through to them that their idea isn’t the best. With LO:LA, they genuinely listened, and there was no ego.”
– Ben Kennedy, CEO BKKB Ventures LLC
“Since collaborating with (LO:LA), our business has continued to thrive at a record pace. Our biggest campaign that came after starting our partnership broke company records. Our sales were off the charts. Since then, we’ve been using that campaign during the fourth quarter of every year, and we continue to grow and improve. Our relationship (with LO:LA) felt very collaborative, and they worked hard to understand our company well.”
– Julian Carter, Creative Director Total Wine & More
