
Big brands already know the importance of branding. But it doesn’t have to take large budgets or months and months to make a great brand. In today’s marketplace, it’s easy to overlook the brand to focus on performance marketing or advertising. This can be a major misstep. Your brand is how your customers understand and connect with your product, your service, your company. And as your business launches, grows or evolves, so should your brand.
We developed “Brand in a Box” to offer businesses access to unleashing a memorable and trustworthy brand. From defining your brand’s “why” and persona, to developing the right logo, website and video that connects with your customers. It’s a customizable solution that is efficient and cost-effective.
We will support you from crafting compelling brand stories to visual imagery that resonates across all channels, we’re your partner in ensuring that your brand doesn’t just adapt but excels on the path to success between the UK and the United States.
WHAT’S IN THE BOX?
PHASE 1 / RESEARCH & IMMERSION
• Kickoff & Immersion Workshop
• Stakeholder Interviews
• Consumer interviews with each audience segment
• Brand & Communication Audit Insights, Opportunities Report
PHASE 2 / BRAND STORY & STRATEGY
• Audience Personas & Motivators
• Brand Positioning Workshop
• Brand House
• Brand Story
• Brand Architecture & Naming conventions
• Messaging & Communications Strategy
PHASE 3 / VISUAL IDENTITY
• Brand Mark with primary, secondary, and accent colors
• Additional system components, including: illustrations, patterns, icons, typography, color palette and photo + Illustration direction
• In Situ Comps, illustrative examples showing how the system could come to life across relevant key touch-points e.g: website homepage, app and social
PHASE 4 / BRAND ROLLOUT
• Mapping Key Activities
• Identify Brand Champions
• Internal Launch
• Managing employee/team expectation
• Website Design: UX/UI
• Content Planning
• Content Development
• Video Development