Lazy Dog restaurants sought to communicate their new brand positioning to both staff and customers, emphasizing their FAMILY TO TABLE philosophy. LO:LA was tasked with designing a narrative that captured the founder's love, passion, and history with food, rooted in a tradition of hospitality as a 3rd generation restaurateur. Through compelling video content titled "A Lazy Dog Tale," we showcased the founder's upbringing, his adventures with family and food, and the inspiration behind the restaurants. This narrative invites both staff and patrons to join Lazy Dog's journey and embrace its rich backstory.