Total Wine & More is the biggest independent retailer of wine in the United States. We were tasked with creating a holiday campaign that established them as the first place you go for all of your gifting and entertainment needs during the season.

To create a holiday campaign that integrated seamlessly with their brand story, we needed to work with what already makes shopping there great. Total Wine & More’s incredible selection is full of diversity and color. We wanted to juxtapose how vibrant the bottles were with classic cues of holiday color and light, inviting people to join in on the celebration of the season.

To establish how vibrant the selection was around the holidays, we did a shoot with award-winning still-life photographers. With bottles, holiday accoutrement, and stunning lighting and visuals, we created compelling holiday images that culminated in newsletters, banners, in-store signage, print, and other advertising materials distributed online and in Total Wine & More stores across the country. The result is a warm, vibrant campaign that entices people to visit their local Total Wine & More for their holiday needs.