“Hey! We’re going to Vegas for our annual convention and we want to capture some content. Can you come down and shoot some interviews with the girls?”
We wanted to make our Vegas shoot count in a big way. The GRRRL brand is working to empower women internationally to overcome the adversity they face, including issues like bulimia, anorexia, drug addiction, and domestic violence. In order to make women around the world feel less alone, we needed to capture their most powerful asset – their stories. By shining a light on their experience and promoting their platform, we could increase brand engagement, and more importantly, play a part in helping them to share their strength.
We used each story we captured at the Vegas convention to bring more attention to the issues women face each and every day. The videos were shared across all channels of social media and acted as promotional material during their convention. At the end of the day, we helped these women to share their stories, and most importantly, showcased how there’s no power like GRRRL power.