DAOU winery was ready to embark on a new chapter in its unfolding story and tasked us with helping to refine all the elements of their Brand House, from the tone & voice and visual direction to the foundational principles that set DAOU apart.
In order to refine the elements of their brand, we had to go to where it all began for DAOU. Set at the top of a mountain in the heart of Paso Robles wine country, DAOU winery is on a journey to fulfill the district’s destiny as the next world leader in Bordeaux varietals. Creating a world-class wine is all about the process. At DAOU, the journey begins with a deep reverence for the land and an abiding belief in its possibilities, so that’s where we started, too.
Using the beauty of Paso Robles and the story of what goes into crafting delightful varietals each vintage, we were able to truly bring the DAOU brand to life. We created a new, highly immersive e-commerce experience centered around the concept of “Walk With Us” — an invitation to a journey of discovery. Pairing evocative photography with a sophisticated yet welcoming tone, the new DAOU website serves as a worthy point of entry to an unforgettable quest for all wine lovers.