LO:LA Wins GRRRL Account

By: Richard Whitman

Ad shop LO:LA , with offices (as you might guess) in Los Angeles and London, has been retained by athleisure brand GRRRL, for “ongoing creative services.” So not quite AOR status, but more than project work. The agency is tasked with building GRRRL’s brand awareness via creative advertising, social media and experiential campaigns beginning in the fourth quarter through first-quarter 2019. “For LO:LA our mantra is that everything be ‘Made with Love,’ ” stated Nick Platt, founder and CEO. “That couldn’t be truer for the powerfully inclusive, uplifting culture and brand that GRRRL has inspired across the globe.” The brand has developed a loyal following that strongly believes in its culture of female empowerment. It has come a long way in a short time, founded in 2015 by Kortney Olson. Earlier this month, Forbes called it a “billion-dollar brand in-waiting.” Olson is a force of nature. In addition to her […]

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LO:LA Partners With Upcomers


  LO:LA has partnered with Upcomers, a creative career accelerator designed to connect current/recently graduated arts and design students with the creative industry by helping build their portfolios based on real-world client experiences. If selected, participants will have the opportunity to collaborate with the partnering brand. For Upcomers’ Creative Challenge event on July 7, LO:LA’s CEO and Founder Nick Platt will present a client brief for creative submissions alongside MOCEAN’s Mitch Monson. Featured clients include body-positive women’s sportswear brand GRRRL and the Tokyo 2020 Summer Olympics.

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Ex-RAPP Star Nick Platt Officially Announces LO:LA

By: By Larissa Faw

Former RAPP Los Angeles and London executive creative director Nick Platt is ramping up his new creative shop LO:LA (London: Los Angeles) with a nine-person team, up from three partners when the agency unofficially started as a “soft launch” in March 2017. Platt specifically devised his agency to depart from what he calls the “politics, process and profits” that dominate most major global agencies. “Clients paid a ton and got layers of process and no real work to show for it,” he says. Instead, LO:LA’s approach is that everything is “Made with Love,” says Platt, from the client approach, to the creative, to the consumers each brand is trying to reach. “We want to prove that creative can be simultaneously quick, nimble, quality and cost-effective,” he says. The agency’s current roster of clients includes Total Wine & More, Fleming’s Prime Steakhouse and Wine Bar, GRRRRL, Halo Circus and The Creative […]

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