See how brands are promoting empowerment for International Women’s Day

By: Olivia Raimonde

GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in the video leave messages behind at stop signs in downtown Los Angeles.

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‘Nimble’ is the new black

By: NIck Platt

Here are four ways brand marketers and agencies can thrive in 2019, according to LO:LA’s Nick Platt. Move over ‘disruptive,’ ‘innovative,’ and ‘smart content.’ For the more culturally savvy, even the word ‘bespoke’ can shuffle to the sidelines for the moment. Right at this very moment, the landscape isn’t just shifting, it’s in a bit of a freefall . . . The US government is currently shutdown with no apparent end in sight. Markets have suffered the worst December since 1931 (that’s The Great Depression, a pretty bleak moment in economic history). And a lightning speed, relentless news cycle seems to lie in wait for major (and minor) brand fails. For brands and marketers to simply ‘pivot’ just won’t cut it. In 2019, ‘nimble’ is the new black. To use Merriam-Webster’s definition of the word, ‘nimble’ is defined by “quick and light in motion, agile” and “marked by quick, alert, […]

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Volunteering With Love


As part of the “The Better Neighbor Project,” the LO:LA Agency recently teamed up with our client Garden Fresh for an inspiring volunteer day at Feeding San Diego. An affiliate of Feeding America, Feeding San Diego works to connect people with food and end hunger. The organization works with 16,000 individuals who dedicate their time to help feed more than 485,000 children, families and seniors in need every year.  

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Nick Platt featured in ThinkLA Newsletter

By: Don Lupo

How did you get started in advertising? What’s been your career road map? I started in advertising at the age of 19 in London, when I left school all I wanted to do was draw. I wanted to find a job that allowed me to make a living out of my passion, and I was lucky enough to do so. Over the last 30 years, I worked my way up from intern, to Executive Creative Director, to Agency owner. All that time it’s been about connecting with people, creating work that truly resonates with people. Our mantra at LO:LA is that everything is “Made with Love” and I’m proud to say that that resonates in everything I’ve done and that we do. What has been an important, perhaps the most important, lesson you’ve learned in your career so far? Being open and transparent about how you feel, about the work […]

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