The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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LO:LA WINS 3 COMMUNICATOR AWARDS
By: LO:LA May 2, 2023THE 29th ANNUAL COMMUNICATOR AWARDS ANNOUNCES WINNERS Excellence and Distinction award recipients named New York, NY (May 2, 2023) – The winners of the 29th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. We are excited to announce LO:LA has won 3 Communicator Awards for its work with Fable and Joyfull. With around 3,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Winners who received the competition’s highest honor, the Award of Excellence, include Bank of America, Groove Jones, PBS, Hearts & Science, Pepsico, George Mason University, AARP, and many more. Please visit communicatorawards.com to view the full winners list. “The submissions for the 29th season of The Communicator Awards’ were some of the most diverse and powerful yet”, said AIVA managing director Lauren […]
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Your Last Unfair Advantage
By: LO:LA April 13, 2023In today’s cutthroat market, businesses are constantly searching for ways to stand out from the crowd. While many companies focus on factors like price, quality of product, or innovation (which are all very important) to gain a competitive edge, there is one critical advantage that often goes overlooked: brand. A strong brand is the last unfair advantage businesses have, and it can be the key to building a loyal customer base, generating higher profits, and establishing a strong reputation. But what does it take to achieve a successful brand strategy? Let’s dive in and explore the key elements that make up a winning brand. Brand Strategy: Your brand strategy is the foundation of your brand’s success. It’s not just about your logo or your tagline – it’s about defining your brand’s purpose, values, and messaging. A well-crafted brand strategy will differentiate your business from its competitors and help you connect […]
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Spread More Joy
By: LO:LA March 31, 2023In today’s fast-paced world, people are constantly bombarded with negative news, stress, and anxiety. As a result, creating moments of joy and happiness has become more important than ever. This is where brands can step in and make a difference by creating joy with their marketing. Marketing is not just about selling a product; it’s about creating an emotional connection with the consumer. When a brand creates joy and happiness, it’s creating an emotional connection with the consumer that goes beyond the product itself. This connection can lead to increased loyalty and a more positive perception of the brand, which can ultimately result in higher sales. Now, some may argue that joy is a luxury we cannot afford in times of crisis. But I say that joy is not a luxury, but a necessity. When we experience joy, we are more resilient, more creative, and more connected to one another. […]
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Biggest Mistakes to Avoid When Creating a Logo for Your Business
By: LO:LA March 20, 2023Suppose you’re starting a new business and need to create a logo. In that case, ensure your design is attractive, original, and designed to communicate what your company stands for effectively. But with so many things to consider during the creation process, it can be hard to know where exactly to start. That’s why today we’ll cover the biggest mistakes to avoid when creating a logo for your business – from selecting the wrong colors or shapes that don’t accurately express your business’ message to choosing overly complicated designs that confuse potential customers. So if you want a logo design that sets your business apart from the competition and provides strong branding opportunities, read on! 1. Not Understanding the Target Audience If your goal is to grow your brand, you must understand your target audience. That extends to designing a logo for your business. Not correctly identifying the potential customer’s […]
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