LOLA – Receives 2022 Best of El Segundo Award

By: LO:LA

El Segundo Award Program Honors the Achievement  EL SEGUNDO October 7, 2022 — LOLA – London : Los Angeles has been selected for the 2022 Best of El Segundo Award in the Advertising Agency category by the El Segundo Award Program.  Each year, the El Segundo Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the El Segundo area a great place to live, work and play.  Various sources of information were gathered and analyzed to choose the winners in each category. The 2022 El Segundo Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the El Segundo Award Program and data provided by third parties.  […]

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How to Create a Compelling Brand Story

By: LO:LA

The content marketing industry’s growing acceptance of narrative presents writers with a wealth of fresh possibilities. The human brain is hardwired to react to stories. In fact, neuroscience has shown that stories are the most effective method to get people to pay attention, remember details, and make emotional connections. Your readers will always be hardwired to seek out and appreciate a good story. Most people have spent the better part of their lives tailoring material to the needs of algorithms. Therefore, it may be challenging to reawaken a dormant creative muscle to evoke an emotional response from your audience and permanently stamp your brand into their minds. However, this doesn’t mean it’s impossible. Because of this, we are here to show you how to create a compelling brand story. What Is a Brand Story? How your customers perceive you is one of the most important factors to consider if you […]

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7 Signs It’s Time to Rebrand Your Business

By: LO:LA

Businesses will usually value their brand as their most valuable and recognizable asset. Therefore, it’s only natural to want to remain consistent with your branding so that audiences can have an easy time identifying your products and your company. However, there are a few situations where redesigning your entire branding is a good idea. At the LO:LA creative marketing agency, we’ve helped many clients re-invent themselves and successfully grow their companies. From our experience, here are the 7 most important signs it’s time to rebrand your business. 1. You are struggling to stand out from the competition You shouldn’t feel bad if your business has difficulty getting customer attention; what matters is how you choose to handle the situation. Most businesses will struggle with this issue at some point, and they fail to find adequate solutions. While you could invest in marketing and run a campaign to improve brand recognition – that […]

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The Importance of Brand Consistency

By: LO:LA

Every business owner wants their company to stand out. A strong, recognizable, and consistent brand strategy is an excellent way to achieve this. While most people would agree that having a brand is crucial, many still fail to realize the importance of brand consistency. As a marketing agency, it is our job to empower businesses to achieve their goals and help them develop and improve their branding. Your company will be able to thrive and grow with the proper use of marketing and branding. One of the best ways to make that happen is by being consistent and authentic to your unique vision. What is brand consistency? Unfortunately, not everyone is a marketing expert. People often confuse basic concepts, so let’s set the record straight. First of all, a brand is much more than just a logo. A brand is an intangible concept that is used to represent a company and its […]

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