The joy of not knowing it all

By: Dave Scott, Strategic Creative Director

In the 2005 film War Of The Worlds, Tom Cruise’s character, Ray, is being a bit of a jerk to his estranged son, Robbie, who is being a jerk right back. In an effort to bond, Ray decides to take his son and daughter outside to throw a baseball around in the backyard. During their conversation, Ray says to his son, “Haven’t you heard? Between me and my brother, we know everything.” Ray’s daughter then asks, “What’s the capital of Australia?” Ray says, “That’s one my brother knows”. Intelligent Collaboration. There’s a simple genius at the heart of that joke: you don’t have to know everything. With the rapid rate of change of technology and with it, the constant shape shifting of social media and influencers, there’s increasing pressure to be something of an expert in all the things, all the time. But the saying “A little knowledge is a […]

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See how brands are promoting empowerment for International Women’s Day

By: Olivia Raimonde

GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in the video leave messages behind at stop signs in downtown Los Angeles.

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‘Nimble’ is the new black

By: NIck Platt

Here are four ways brand marketers and agencies can thrive in 2019, according to LO:LA’s Nick Platt. Move over ‘disruptive,’ ‘innovative,’ and ‘smart content.’ For the more culturally savvy, even the word ‘bespoke’ can shuffle to the sidelines for the moment. Right at this very moment, the landscape isn’t just shifting, it’s in a bit of a freefall . . . The US government is currently shutdown with no apparent end in sight. Markets have suffered the worst December since 1931 (that’s The Great Depression, a pretty bleak moment in economic history). And a lightning speed, relentless news cycle seems to lie in wait for major (and minor) brand fails. For brands and marketers to simply ‘pivot’ just won’t cut it. In 2019, ‘nimble’ is the new black. To use Merriam-Webster’s definition of the word, ‘nimble’ is defined by “quick and light in motion, agile” and “marked by quick, alert, […]

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Volunteering With Love


As part of the “The Better Neighbor Project,” the LO:LA Agency recently teamed up with our client Garden Fresh for an inspiring volunteer day at Feeding San Diego. An affiliate of Feeding America, Feeding San Diego works to connect people with food and end hunger. The organization works with 16,000 individuals who dedicate their time to help feed more than 485,000 children, families and seniors in need every year.  

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