The Manifest Names LO:LA Among LA’s Most Reviewed Vendors

By: Nicholas Platt - CEO & Founder at LO:LA

At London : Los Angeles, we bring big agency and in-house experience matched with the flexibility, attention, and “outside the box” thinking of an independent shop, never sacrificing quality and consistently churning out stimulating creative made with love. In line with our endeavors, we’re delighted to announce that we’ve been named one of the top naming agencies on The Manifest, a company listing platform. According to them, we’re one of the most naming companies in Los Angeles! You can find us on The Manifest to better know us and see how we do our work. Let’s take a look at how we were chosen for this award. In 2017 London : Los Angeles was founded by our CEO, Nicholas Platt, on the idea of reimagining advertising creative that not only echoes but finds magic in the moments that matter. We are about quality creative and marketing that’s accessible, affordable, and […]

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Curiosity killed the cat but not your business.

By: Nicholas Platt - CEO & Founder at LO:LA

Are you inadvertently killing curiosity? Although a lot of businesses talk about wanting inquisitive minds in their company more often than not their curiosity is stifled, things like efficiency and conformity are being more important to the company. Curiosity is a good intention but with no follow-up.   Let’s get real about curiosity, Curiosity has probably been the single most important quality to the progress of humanity. From the wheel, to airplanes, to the smartphone, they all have a curious mind at their inception. So why are businesses so adverse to embracing curiosity as an important skill that could change everything?  Curiosity can be powerful in helping a business on many levels. When we are curious, we think more deeply about a problem, we look for innovative solutions and think through all the potential drawbacks. We innovate and are genuinely more creative.  Curiosity can help a business or brand adapt to […]

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WEST BASIN SUPER-CALI-FRUGALISTIC WITH WATER CAMPAIGN

By: West Basin

WEST BASIN CALLS ON COMMUNITY TO BE SUPER-CALI-FRUGALISTIC WITH WATER New campaign urges local water saving as drought intensifies across the region and state CARSON, Calif. – The West Basin Municipal Water District announced its latest drought outreach campaign, calling on its 17 cities and portions of unincorporated Los Angeles County to be SUPER-CALI- FRUGALISTIC with our water. The campaign call to “Save Water, Save California” highlights how local actions can make a far-reaching impact. The SUPER-CALI-FRUGALISTIC drought campaign challenges West Basin local communities to be frugal – in other words, prudent– with their water use in order for all communities to thrive. “When we use less water as individuals, we preserve limited supplies for our communities and all Californians during this severe statewide drought,” said West Basin Board President Harold C. Williams, MSCE, P.E. Historically low allocations of water from Northern California and strained supplies from the Colorado River […]

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The Power of Meaning

By: Nicholas Platt - CEO & Founder at LO:LA

How do you resonate with your customers and increase engagement?  Turning the mundane into meaningful might sound far-fetched, it might even sound like smoke and mirrors, and to be honest few companies do a brilliant job at it. But when they do flip the switch on their customer experiences and they live up to the promises they make to the world, they can become the house names of the future. They become the brands we tell our friends about, the brands we are proud to be seen using, and the brands that say as much about how we want the world to see us as they do about the products they sell.  The idea that a brand should play a meaningful role in someone’s life might seem presumptuous to some, but if you listen to how they talk passionately about how certain things are more meaningful to them, isn’t it natural that they demand a more meaningful experience from the companies they buy products from?  A great example of how a new generation of consumers is looking for more meaning is this 2018 McKinsey study around Gen Z attitude […]

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