Do what you love

By: Robert Bridwell, Creative Director

It is always satisfying when you get to do what you love. One of the greatest pleasure’s we know as a group of like-minded souls is when we are out on location, pulling a story together. Earlier this year we had the challenge and pleasure to bring to life the stories behind Total Wine & More’s Winery Direct program. Who wouldn’t turn down the chance to spend 10 days in Napa interviewing and filming what are effectively the rock stars of Californian wine making. But I guess that is the rub, how do you do justice to a request like that with limited time and limited resources? Intelligent collaboration is the way we do things and bringing together the right team for this job was, for us, theory in practice. Five days, 10 vineyards, and what felt like an infinite number of products to capture, to do justice to this request […]

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Finding Inspiration Everywhere

By: Nick Platt

As the marketing landscape changes around us, it’s good to look for inspiration in unusual places. Inspiration can be found in life-changing historic events and experiences. Tactical Mastermind In 1804, Napoleon was crowned the Emperor of France and established himself as Europe’s dictator and is widely considered a tactical mastermind. But the aspect that interests me in this particular victory is Napoleon’s invention and use of the Corps system, an assembly of small armies that have everything they need to engage an enemy: infantry, cavalry and artillery. These armies of 10,000 to 40,000 men march together in close proximity — no more than 10 miles apart — and could, at short notice, assist each other in fighting an enemy. At a predetermined time and location could come together to provide overwhelming fire power and defeat whomever stood against them. The Power of Small Teams In 2013, Gallup released a report […]

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Fleming’s debuts Circle Vision-style dinner event

By: Nancy Luna

Brand president: ‘It’s an all senses immersive experience’ As the leaders of Fleming’s Prime Steakhouse & Wine Bar discussed how to celebrate the 20th anniversary of the brand’s first restaurant, chef-partner Kevin Monahan said he wished he could give guests an inside look at the inspiration behind the Chef’s Table menu. That included telling people about his grandma’s Fig Upside Down Cake, a special dessert on the carefully curated menu. “If people can just talk to my grandmother about why she’s so passionate about the dish,” Fleming’s President Beth Scott said, recalling Monahan’s suggestion. Fleming’s, whose parent company is Tampa, Fla.-based Bloomin’ Brands, took that idea and rolled with it. Earlier this month, Monahan’s wish came true when the flagship restaurant in Newport Beach, Calif. debuted a new immersive “Taste the Future” dining event for guests. The 360-degree behind-the-plate experience is reminiscent of Disneyland’s defunct Circle Vision “America the Beautiful” attraction. The […]

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The joy of not knowing it all

By: Dave Scott, Strategic Creative Director

In the 2005 film War Of The Worlds, Tom Cruise’s character, Ray, is being a bit of a jerk to his estranged son, Robbie, who is being a jerk right back. In an effort to bond, Ray decides to take his son and daughter outside to throw a baseball around in the backyard. During their conversation, Ray says to his son, “Haven’t you heard? Between me and my brother, we know everything.” Ray’s daughter then asks, “What’s the capital of Australia?” Ray says, “That’s one my brother knows”. Intelligent Collaboration. There’s a simple genius at the heart of that joke: you don’t have to know everything. With the rapid rate of change of technology and with it, the constant shape shifting of social media and influencers, there’s increasing pressure to be something of an expert in all the things, all the time. But the saying “A little knowledge is a […]

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