Biggest Mistakes to Avoid When Creating a Logo for Your Business https://www.thelolaagency.com/wp-content/uploads/2023/03/Untitled.008.jpeg 1080 1080 Robert Bridwell https://secure.gravatar.com/avatar/dc54ac6317dcfa94d9348c183201a42e?s=96&d=mm&r=g
How to Inspire Empathy In Your Customers
By: LO:LA March 3, 2023As a brand, building a connection with your customers is crucial to building trust and loyalty. Storytelling is one of the most effective ways to do so. It enables you to communicate complex ideas or emotions in a way that resonates with your customers and encourages them to relate to your brand’s message and experience. In this article, we’ll explore how you can use storytelling to build empathy with your customers and provide some additional tips on how to inspire and utilize empathy in your brand. By the end of this read, you’ll have a clear understanding of how to create a deeper relationship with your customers and strengthen their loyalty towards your brand. Stories have the ability to communicate complex ideas or emotions in a way that is easy for customers to understand. Simply put, storytelling inspires empathy with customers because it engages customers on an emotional level. When […]
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How to Grow Emotional Engagement with Your Customers
By: LO:LA February 25, 2023Brands can put a value on emotionally engaged customers, and it can be a significant one. Emotionally engaged customers are customers who have a strong emotional connection with a brand, and they are more likely to be loyal and have a higher lifetime value than customers who are not emotionally engaged. Research shows that emotionally engaged customers are more likely to make repeat purchases, refer friends and family to the brand, and pay more for products or services from the brand. They are also less likely to switch to a competitor brand, even if they are offered a better price or promotion. According to a study by Gallup, emotionally engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared to average customers. This means that emotionally engaged customers are more valuable to a brand than customers who are not emotionally engaged. Therefore, […]
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LO:LA Receives BBB A+ Rating
By: LO:LA February 19, 2023London: Los Angeles has been recognized for it’s trustworthiness. The company has just received an A+ rating on the website of the Better Business Bureau. This is a sign that the company is trustworthy and of good quality. The Better Business Bureau provides a valuable service in helping consumers find trustworthy businesses. The A+ rating signifies that they have an excellent track record when it comes to upholding the highest standards of trust and ethical business practices, including responsive customer service, clear advertising, and ensuring their clients are well looked after. When you want to hire an advertising agency, it’s important to choose an agency that is trustworthy, straight-forward and honest. This is one of the reasons why most businesses choose to work with London : Los Angeles. We are an award-winning creative agency dedicated to bringing out the best in brands. We are obsessed with creating effective marketing campaigns, […]
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The Importance of Brand Continuity
By: LO:LA January 22, 2023If you’re a business owner, the importance of brand continuity should be obvious. The brand is what sets your company apart from its competitors, and it’s something that customers have come to know and expect from your company. As such, it’s important to keep your branding consistent across all channels so that customers don’t feel confused about who they’re buying from or whether their experience will be consistent with past purchases. Improve your marketing efficiency. Brand continuity is not just a marketing problem, it’s a business problem. The brand is the face of your organization. It’s how you communicate with your customers, and it’s how they communicate with you. Brand continuity is about making sure your message is consistent across all channels: in-store advertising; online ads; social media posts; PR materials; customer service interactions—everything should look like it comes from the same place. Brand continuity helps brands track the effectiveness […]
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