Ex-RAPP Star Nick Platt Officially Announces LO:LA

Former RAPP Los Angeles and London executive creative director Nick Platt is ramping up his new creative shop LO:LA (London: Los Angeles) with a nine-person team, up from three partners when the agency unofficially started as a “soft launch” in March 2017. Platt specifically devised his agency to depart from what he calls the “politics, process and profits” that dominate most major global agencies. “Clients paid a ton and got layers of process and no real work to show for it,” he says. Instead, LO:LA’s approach is that everything is “Made with Love,” says Platt, from the client approach, to the creative, to the consumers each brand is trying to reach. “We want to prove that creative can be simultaneously quick, nimble, quality and cost-effective,” he says. The agency’s current roster of clients includes Total Wine & More, Fleming’s Prime Steakhouse and Wine Bar, GRRRRL, Halo Circus and The Creative […]