LO:LA Partners With Upcomers

  LO:LA has partnered with Upcomers, a creative career accelerator designed to connect current/recently graduated arts and design students with the creative industry by helping build their portfolios based on real-world client experiences. If selected, participants will have the opportunity to collaborate with the partnering brand. For Upcomers’ Creative Challenge event on July 7, LO:LA’s CEO and Founder Nick Platt will present a client brief for creative submissions alongside MOCEAN’s Mitch Monson. Featured clients include body-positive women’s sportswear brand GRRRL and the Tokyo 2020 Summer Olympics.

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Ex-RAPP Star Nick Platt Officially Announces LO:LA

By: By Larissa Faw

Former RAPP Los Angeles and London executive creative director Nick Platt is ramping up his new creative shop LO:LA (London: Los Angeles) with a nine-person team, up from three partners when the agency unofficially started as a “soft launch” in March 2017. Platt specifically devised his agency to depart from what he calls the “politics, process and profits” that dominate most major global agencies. “Clients paid a ton and got layers of process and no real work to show for it,” he says. Instead, LO:LA’s approach is that everything is “Made with Love,” says Platt, from the client approach, to the creative, to the consumers each brand is trying to reach. “We want to prove that creative can be simultaneously quick, nimble, quality and cost-effective,” he says. The agency’s current roster of clients includes Total Wine & More, Fleming’s Prime Steakhouse and Wine Bar, GRRRRL, Halo Circus and The Creative […]

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