6 Ways B2B Marketers Can Attract More Leads With Video

By: Sreeram Sreenivasan

Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads. So, how can B2B marketers leverage this trend to grow their business? In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. 1. Explainer Videos Explainer videos are a great way to attract and engage top-of-the-funnel (TOFU) audience. They help clarify the problem solved by your product or service and how your business can be beneficial to your customers. While creating explainer videos, it’s not only important to focus on building brand awareness but also engage your buyer personas and answer their questions. If your explainer video […]

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Sprockets Announces $3.4 Million Venture Raise

By: GSR Industry News

Sprockets announced a $3.4mm venture raise, allowing them to further drive innovation in the hourly workforce and empower their customers to hire applicants that are the precise fit for their needs. Lytical Ventures of New York City led this round of investment for the SaaS company after they had such a successful year despite the global pandemic. Due to their growth before and during COVID-19, Sprockets showed strong demand from verticals dependent on the hourly workforce with high employee turnover. This raise sets them up for significant expansion within the foodservice, healthcare, and hospitality markets. AJ Richichi, CEO of Sprockets, shares his thoughts on what this investment means for the company and its mission: “We started Sprockets to make a profound change to a hiring process that is plagued with inefficiencies and bias. This investment changes the scale of that mission, and we were thrilled to find partners that believe […]

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Rising Through Resilience; Five Things You Can Do To Become More Resilient

By: Fotis Georgiadis

Be authentic to your brand. So many times, I have seen success prevail when you go back to the fundamentals of your business, getting everyone on the same page and demonstrating the grit to see that through will make all the difference. In this interview series, we are exploring the subject of resilience among successful business leaders. Resilience is one characteristic that many successful leaders share in common, and in many cases it is the most important trait necessary to survive and thrive in today’s complex market. I had the pleasure of interviewing Nick Platt. As the CEO and Chief Creative Officer of LO:LA, Nick Platt is carrying out a lifelong ambition to not only re-imagine advertising creative that resonates but is also “Made with Love.” With a career spanning two continents and three decades, Nick Platt creates magic in the moments that matter. Prior to founding LO:LA Nick was Executive Creative […]

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Top Digital Agencies names LO:LA #1 web design agency

The home of the world’s top digital agencies ranks the best web design agencies from around the world. Whether you’re looking for web design agencies for a Fortune 500 company or looking for the best website design companies for small business, we’ve got you covered with this list of the top 10 from TDA. Visit the Site >VIEW article