The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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Your Logo. Your Brand’s Promise.
By: Nicholas Platt - CEO & Founder at LO:LA March 24, 2021Your brand is, truly, the last unfair advantage you have in business. Creating a memorable brand is about telling your story, Through the right words, images, and content, you can illustrate an unobstructed vision for the brand, articulate what you stand for, and highlight the value being offered. The fastest and most telegraphic element of turning your brand’s vision into a reality is your logo. As Paul Rand said “Design is your silent ambassador and your logo is the focus of your design”. Creating a simple but powerful logo is not only about knowing your brand and your products, but knowing how your customers will connect with them…your logo is really what you want to say and who you want to say it to. There are a few things to keep in mind when you translate your brand into a logo. A logo can serve many purposes, but most importantly […]
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B2C Marketing Visibility And Content Strategy Service Launched
By: London : Los Angeles (LO:LA) March 17, 2021London : Los Angeles (LO:LA) Tue, March 16, 2021, 9:37 PM·3 min read LO:LA, a creative marketing company based between LA and London, have launched their branding services, offering online businesses support with cross-platform web design and content strategies. El Segundo, United States, March 17, 2021 (GLOBE NEWSWIRE) — The Los-Angeles based creative marketing agency LO:LA has recently launched new branding, web design, and digital content services, offering local businesses and organizations comprehensive online campaign strategy and brand identity support. More information can be found at https://www.thelolaagency.com LO:LA’s newly updated marketing services aim to refresh products and brands in ways that engage with a targeted customer, with the intention of maximizing company engagement and transforming leads into sales. Specifically, this involves creating new logos and company messaging, in addition to cross-platform, branded imaging designed to captivate customers. The creative content experts aim to collaborate with their clients to create a strong, […]
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The Value of an Outside Creative Lens
By: Nicholas Platt - CEO & Founder at LO:LA March 2, 2021“Jeff Bezos created Amazon with the mantra and philosophy ‘It’s easier to invent the future than to predict it.’ That one line says it all. Creativity in the modern era makes or breaks companies. Small business owner’s ability to diversify ideas, products, and marketing techniques determines their success rate and bottom line. Source: Why Creativity in Business Matters by Reyherb When it comes to brand marketing, creative is often seen more like an ambition versus a priority. But in reality, creativity should always be the heart of a brand, the pulse that keeps it moving forward and the key to always staying relevant. Successful brands are those that make a conscience and on-going effort to try to tap into new ways of thinking. Simply put, companies who are creative are more successful. Unfortunately, brands often get locked into having “tunnel vision”, they recycle or repurpose the same ideas or concepts and thus become […]
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5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image
By: Fotis Georgiadis, Authority Magazine February 9, 2021Strengthen your promise. On average, it takes more than 2 months before a new behavior becomes automatic. The more consistent you are with communicating and backing up your promise, the better. Consistency only makes your promise resonate stronger. Be authentic and deliberate in all that you do! As part of our series about “Brand Makeovers” I had the pleasure to interview Nick Platt. As the CEO and Chief Creative Officer of LO:LA, Nick Platt is carrying out a lifelong ambition to not only re-imagine advertising creative that resonates but is also “Made with Love.” With a career spanning two continents and three decades, Nick Platt creates magic in the moments that matter. Prior to founding LO:LA Nick was Executive Creative Director at RAPP, responsible for all creative output produced in the agency’s Los Angeles office, including creative campaigns for clients such as Toyota, Nescafe, Bank of America, Flemings, Roy’s, and Mattel as […]
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