The Power of Ideas

By: Nicholas Platt - CEO & Founder at LO:LA

At LO:LA we believe a ‘Brand is a promise kept’ or to put a finer point on it ‘the promise of an idea must be delivered’. It’s not enough for a business to say it’s innovative, it has too actually be innovative.  But let’s be clear, innovation isn’t easy. All too often we see announcements for new businesses that claim to be the Tesla of whatever vertical they are in, or they are the next Uber. They declare they are ‘game-changers’, ‘disruptors’ or ‘revolutionary.’ Uh, probably not. But by changing your approach to idea generation you can change the odds in your favor.  Not all ideas are created equal.  In an idea-rich culture your odds of success increase, producing ideas in an idea-rich culture means although 10 might fail, one will be genuinely disruptive and succeed.  All businesses start with an idea, the seed that sparks its beginning. But to become successful you can’t stop there, you need to be a factory of ideas, a veritable production line of […]

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Meet Fable: The Non-Alcoholic, Premium Botanical Cannabis Cocktail

By: BKKB Ventures LLC

Fable is Reimagining Happy Hour with an Alcohol-Alternative Cocktail Line, Opening to California Markets First DENVER, May 26, 2021 /PRNewswire/ — BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California dispensaries, lounges and delivery platforms. The Fable brand offers consumers intentionally-crafted THC/CBD cocktails that draw inspiration from modern mixology, adding a premium cannabis product to the burgeoning alcohol-alternative beverage market. Each 12-ounce bottle delivers three cocktail servings, containing a micro dose of 4mg THC and 2mg CBD per serving Within this growing space, Fable stakes its claim as a truly premium beverage among the cannabis waters, tonics, and seltzers by curating high-quality ingredients and creating a layered taste experience. The Fable line-up includes: Night Flight:Ginger yields to cucumber, blackberry, and hibiscus notes while spearmint and lemon peel lend brightness. Hive Society:Lemongrass and basil blend with a honeyed whisper of jasmine. […]

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A Common Pitfall for Startups

By: Nicholas Platt - CEO & Founder at LO:LA

It used to be that all you needed was a logo and a cool product or service and away you went with your new business. Today however, the landscape to start, fundraise and grow a company is a far more complex place. The need to focus on getting your brand and message dialed in very early on is now more important than ever before! Why is brand so important? Let’s first clear up a misnomer: your brand goes way beyond a logo, graphic design element or really eye-catching content. When you think about your brand, you want to approach it from the whole experience perspective- meaning the customer experience AND the employee experience. Your brand is what promotes recognition and sets you apart from your competition. It tells everyone about the DNA of your business, your “what and why”. In turn, your brand provides motivation, direction, and synergy for your […]

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Getting Marketing and Sales Aligned

By: Nicholas Platt - CEO & Founder at LO:LA

Being ‘on the same page’ alludes to thinking in a similar fashion or to have the same kind of understanding about a situation as others do. But when it comes to your company, your business, or your brand, the big question to ask may be this: is your whole team REALLY on the same page? Sometimes what is agreed to is not really agreed upon at all. Internal misalignment within your business (and especially with your brand) can prohibit you from truly sharing your story and building that loyal relationship with customers. Per a recent article in Forbes 1, “Brand parity is an essential component to building the image of how external people view your organization from the outside-in. Think of companies such as Apple and Pepsi…no matter what you see or hear from them, it all feels connected.”. Marketing is all about attracting potential customers through a singular brand […]

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