5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

By: Fotis Georgiadis, Authority Magazine

Strengthen your promise. On average, it takes more than 2 months before a new behavior becomes automatic. The more consistent you are with communicating and backing up your promise, the better. Consistency only makes your promise resonate stronger. Be authentic and deliberate in all that you do! As part of our series about “Brand Makeovers” I had the pleasure to interview Nick Platt. As the CEO and Chief Creative Officer of LO:LA, Nick Platt is carrying out a lifelong ambition to not only re-imagine advertising creative that resonates but is also “Made with Love.” With a career spanning two continents and three decades, Nick Platt creates magic in the moments that matter. Prior to founding LO:LA Nick was Executive Creative Director at RAPP, responsible for all creative output produced in the agency’s Los Angeles office, including creative campaigns for clients such as Toyota, Nescafe, Bank of America, Flemings, Roy’s, and Mattel as […]

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ZEV Brings On Key Leadership Roles

By: Zero Electric Vehicles, Inc.

ZEV Brings On Key Leadership Roles in Automotive Software Engineering & Cloud Services, EV Battery and Fuel-Cell Science and Technology and Automotive Marketing and Brand Management TEMPE, Ariz., Feb. 2, 2021 /PRNewswire/ — Zero Electric Vehicles, Inc. (the “Company” or “ZEV”), ZEV, an innovative sustainable energy company for electric vehicles, today announced the appointment of Jonas Nicholson, Dr. A. M. Kannan and Nick Platt to it’s leadership team. Jonas Nicholson is the latest member to join ZEV’s exceptional leadership team as EVP of Software & Cloud Engineering.  Jonas will be responsible for ZEV’s embedded software and cloud services, covering initiatives in connectivity, autonomous driving, and smart mobility. Jonas Nicholson is the latest member to join ZEV’s exceptional leadership team as EVP of Software & Cloud Engineering. Jonas will be responsible for ZEV’s embedded software and cloud services, covering initiatives in connectivity, autonomous driving, and smart mobility. Dr Arunachala Nadar Mada Kannan earned his PhD degree from […]

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“Brand in a Box”​ (aka why you might need a brand refresh)

By: Nicholas Platt - CEO & Founder at LO:LA

But First, The Brand  Whenever businesses look to engage and grow their customer base, many go right to the advertising- digital marketing, paid ads, video content, print media, etc. Unfortunately, the act of first creating or refreshing the brand is often overlooked and can be a major misstep. Without first having a cohesive and purposeful brand, any marketing or advertising spend is at risk to be wasted. Skipping the brand refresh seems to occur most with smaller to mid-sized brands. Perhaps the thought is that only larger companies have the time and budget to spend on branding? Maybe it’s only larger agencies that offer the really great brand ideas? Or perhaps the thought of going through the whole branding or rebranding process makes small to midsize businesses feel overwhelmed? But I challenge those reading this that a brand refresh is absolutely worth considering! A Brand…In A Box? At LO:LA, we […]

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6 Ways B2B Marketers Can Attract More Leads With Video

By: Sreeram Sreenivasan

Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads. So, how can B2B marketers leverage this trend to grow their business? In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. 1. Explainer Videos Explainer videos are a great way to attract and engage top-of-the-funnel (TOFU) audience. They help clarify the problem solved by your product or service and how your business can be beneficial to your customers. While creating explainer videos, it’s not only important to focus on building brand awareness but also engage your buyer personas and answer their questions. If your explainer video […]

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