Curiosity killed the cat but not your business.

By: Nicholas Platt - CEO & Founder at LO:LA

Are you inadvertently killing curiosity? Although a lot of businesses talk about wanting inquisitive minds in their company more often than not their curiosity is stifled, things like efficiency and conformity are being more important to the company. Curiosity is a good intention but with no follow-up.   Let’s get real about curiosity, Curiosity has probably been the single most important quality to the progress of humanity. From the wheel, to airplanes, to the smartphone, they all have a curious mind at their inception. So why are businesses so adverse to embracing curiosity as an important skill that could change everything?  Curiosity can be powerful in helping a business on many levels. When we are curious, we think more deeply about a problem, we look for innovative solutions and think through all the potential drawbacks. We innovate and are genuinely more creative.  Curiosity can help a business or brand adapt to […]

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WEST BASIN SUPER-CALI-FRUGALISTIC WITH WATER CAMPAIGN

By: West Basin

WEST BASIN CALLS ON COMMUNITY TO BE SUPER-CALI-FRUGALISTIC WITH WATER New campaign urges local water saving as drought intensifies across the region and state CARSON, Calif. – The West Basin Municipal Water District announced its latest drought outreach campaign, calling on its 17 cities and portions of unincorporated Los Angeles County to be SUPER-CALI- FRUGALISTIC with our water. The campaign call to “Save Water, Save California” highlights how local actions can make a far-reaching impact. The SUPER-CALI-FRUGALISTIC drought campaign challenges West Basin local communities to be frugal – in other words, prudent– with their water use in order for all communities to thrive. “When we use less water as individuals, we preserve limited supplies for our communities and all Californians during this severe statewide drought,” said West Basin Board President Harold C. Williams, MSCE, P.E. Historically low allocations of water from Northern California and strained supplies from the Colorado River […]

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The Power of Meaning

By: Nicholas Platt - CEO & Founder at LO:LA

How do you resonate with your customers and increase engagement?  Turning the mundane into meaningful might sound far-fetched, it might even sound like smoke and mirrors, and to be honest few companies do a brilliant job at it. But when they do flip the switch on their customer experiences and they live up to the promises they make to the world, they can become the house names of the future. They become the brands we tell our friends about, the brands we are proud to be seen using, and the brands that say as much about how we want the world to see us as they do about the products they sell.  The idea that a brand should play a meaningful role in someone’s life might seem presumptuous to some, but if you listen to how they talk passionately about how certain things are more meaningful to them, isn’t it natural that they demand a more meaningful experience from the companies they buy products from?  A great example of how a new generation of consumers is looking for more meaning is this 2018 McKinsey study around Gen Z attitude […]

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The Power of Ideas

By: Nicholas Platt - CEO & Founder at LO:LA

At LO:LA we believe a ‘Brand is a promise kept’ or to put a finer point on it ‘the promise of an idea must be delivered’. It’s not enough for a business to say it’s innovative, it has too actually be innovative.  But let’s be clear, innovation isn’t easy. All too often we see announcements for new businesses that claim to be the Tesla of whatever vertical they are in, or they are the next Uber. They declare they are ‘game-changers’, ‘disruptors’ or ‘revolutionary.’ Uh, probably not. But by changing your approach to idea generation you can change the odds in your favor.  Not all ideas are created equal.  In an idea-rich culture your odds of success increase, producing ideas in an idea-rich culture means although 10 might fail, one will be genuinely disruptive and succeed.  All businesses start with an idea, the seed that sparks its beginning. But to become successful you can’t stop there, you need to be a factory of ideas, a veritable production line of […]

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