Getting Marketing and Sales Aligned

By: Nicholas Platt - CEO & Founder at LO:LA

Being ‘on the same page’ alludes to thinking in a similar fashion or to have the same kind of understanding about a situation as others do. But when it comes to your company, your business, or your brand, the big question to ask may be this: is your whole team REALLY on the same page? Sometimes what is agreed to is not really agreed upon at all. Internal misalignment within your business (and especially with your brand) can prohibit you from truly sharing your story and building that loyal relationship with customers. Per a recent article in Forbes 1, “Brand parity is an essential component to building the image of how external people view your organization from the outside-in. Think of companies such as Apple and Pepsi…no matter what you see or hear from them, it all feels connected.”. Marketing is all about attracting potential customers through a singular brand […]

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Zero Electric Vehicle launches Intelligent Cloud Platform for Software Defined Electric Vehicles

By: Zero Electric Vehicles, Inc.

TEMPE, Ariz., April 22, 2021 /PRNewswire/ — ZEV, an innovative sustainable energy company for electric vehicles, today announced the Fleet Management Functionality of its Intelligent Cloud Platform in conjunction with the driving debut of its Sprinter Electrification Kit. The Fleet Management Portal will allow ZEV customers to monitor their Electric Vehicle through the ZEV fleet portal or extend their own fleet portal by leveraging ZEV’s API gateway. The Intelligent Cloud Platform is the cornerstone of ZEV’s Software Driven Electric Vehicle. Utilizing Amazon Web Services (AWS) and its Connected Mobility Solution, ZEV was able to rapidly develop and test the Intelligent Cloud Platform, which can monitor and configure hundreds of energy-related data elements to create the best electric vehicle driving experience. In addition, leveraging AWS technologies to simulate driving scenarios and redeploy updated algorithms to the components, ZEV will continuously improve its products over the life of the vehicle. “ZEV looks at the electric […]

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The Power of The Pivot

By: Nicholas Platt - CEO & Founder at LO:LA

“Any company looking to either launch or reimagine their brand will have an excellent partner in LO:LA. Throughout the project, the team was extremely flexible and collaborative, demonstrating their dedication to success. I’m most impressed with their ability to pivot. I’ve worked with multiple creatives and sometimes it’s hard to get through to them that their idea isn’t the best. With LO:LA, they genuinely listened, and there was no ego.”  -Ben Kennedy, Founder BKKB Ventures With 25+ years agency experience, one of the things I have always loved about the creative business is its fluidity between experimentation and unpredictability. It’s this dynamic that absolutely requires an agency to be nimble versus wedded to only one set thought. And it demands an understanding that through collaboration and an open mind, the creative approach can change, grow and evolve, as it should. When it comes to branding and marketing, this flexibility and […]

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10 Truths About Marketing After the Pandemic

By: by Janet Balis

It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19? Asking and answering these questions is critical to marketing success in the months and years ahead. Over last several months I’ve been comparing what I’ve learned from two decades working in media and marketing with what we’ve all learned during this single year of epic change. In particular, I’ve identified 10 ways in which the pandemic challenged critical truths about marketing and gave us a new set of rules moving forward. 1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing […]

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