How to Create a Trusted and Believable Brand

By: Fotis Georgiadis
As a part of my series about “How to Create a Trusted and Believable Brand”, I had the pleasure of interviewing Nick Platt. As the CEO and Chief Creative Officer of LO:LA, Nick Platt is carrying out a lifelong ambition to not only re-imagine advertising creative that resonates but is also “Made with Love.” With a career spanning two continents and three decades, Nick Platt creates magic in the moments that matter. Prior to founding LO:LA Nick was Executive Creative Director at RAPP, responsible for all creative output produced in the agency’s Los Angeles office, including creative campaigns for clients such as Toyota, Nescafe, Bank of America, Flemings, Roy’s, and Mattel as well as pro bono work for the Special Olympics and Stand Up to Cancer, among many others. His particular focus was on delivering creative solutions that are simple, relevant and original. He also worked in that role for the [...]VIEW article

The Elastic Brand

By: Nick Platt, Founder/CEO
Brands used to be in control, dictating what consumers should think, what they should buy and what they should watch. This is no longer the case. The control is now in the hands of consumers and staying relevant has become the most difficult job for a brand. So, what’s the answer? Why are some brands more successful than others at becoming (and staying) relevant? Maybe it is because those brands are ‘elastic’, their ability to stretch over many different product lines, resulting in more relevance and value for the customer, while still staying true to the core of who and what that brand is. To be clear, it's not just the newcomer brands that have managed to be relevant over disparate products and stealing the limelight. Some storied brands have with effortless grace, managed to remain relevant and engaged with consumers by offering meaningful product extensions. Apple is a great example [...]VIEW article

What’s in Your Creative Pantry?

By: Nick Platt, Founder/CEO
With everyone talking about doom and gloom, how the world will never be the same again, and what will be the new norm… who is going to come up with the next big thing? I think it’s time to pause and reflect. I don’t think we need a "big thing" at all; rather, we need lots of simple and small things. It’s about creativity, connecting the dots in a different way. The questions at the moment in my mind is this: How can a brand remain front of mind with a customer? How can this unprecedented time be used to strengthen existing customer connections and create new and relevant ones? What services or products can a brand provide that are relevant to this time? What communication of hope and the future is being conveyed to customer? This isn’t about out-spending or out-shouting the competition; it's about making a customer’s current [...]VIEW article

Our Pledge to Help

By: Nick Platt, Founder/CEO
As an independently owned advertising agency, we know how much being without each other affects our lives and livelihood. And as creatives, we are tasked with looking at every situation through a different lens and finding new ways to connect us all. In these unprecedented times, LO:LA has taken a pledge to help. If you are a business or brand in need of a pivot to your current offering or services, to create new moments that inspire customers, or to take another look at how your brand or business is connecting with the world...we are here to help! LO:LA would like to offer your business a free marketing and media audit- fresh eyes and ideas on how your brand can best make a shift- whether it's creating new messaging or simply using what you may already have differently. Contact us to discuss how we can be of service. We truly are [...]VIEW article