The Importance of Brand Continuity

By: LO:LA

If you’re a business owner, the importance of brand continuity should be obvious. The brand is what sets your company apart from its competitors, and it’s something that customers have come to know and expect from your company. As such, it’s important to keep your branding consistent across all channels so that customers don’t feel confused about who they’re buying from or whether their experience will be consistent with past purchases. Improve your marketing efficiency. Brand continuity is not just a marketing problem, it’s a business problem. The brand is the face of your organization. It’s how you communicate with your customers, and it’s how they communicate with you. Brand continuity is about making sure your message is consistent across all channels: in-store advertising; online ads; social media posts; PR materials; customer service interactions—everything should look like it comes from the same place. Brand continuity helps brands track the effectiveness […]

VIEW article

Benefits of Consistent Branding Across All Touchpoints

By: LO:LA

It is not easy to build a brand for a business. That is a never-ending process requiring much effort, time, and money. When you spend valuable resources to make a dependable and recognizable brand, you want to continue to protect and control your brand identity. Even the slightest mistake might hurt its reputation. Customers are used to quality and perfection. That is why it is crucial to maintain brand consistency across all touchpoints. Here is everything you need to know about the benefits of consistent branding and how to achieve it correctly! What are the benefits of consistent branding? What is a brand? A brand is every piece of your business that comes into contact with a customer. It can be a product, a service, or even a concept that stands behind your brand’s name and what it stands for. A brand represents the level of quality that distinguishes you […]

VIEW article

LO:LA Selected for the Clutch Global 1000

By: LO:LA

We are thrilled to announce that London : Los Angeles has been selected for the Clutch Global 1000. The Clutch 1000 is the firm’s most reputable and exclusive accolade, representing only the top 1% of companies listed on the platform. This list includes service providers from various locations all over the world that specialize in different services. How does Clutch select the Clutch 1000? Our team analyzes each company on the site based off four criteria: Number, quality, and recency of verified Clutch reviews Selection of clients companies work with Services offered and experience providing those services The brand reputation and visibility in target markets “After an unpredictable year during an unprecedented time, our company is proud to highlight the top industry leaders in the global B2B market,” said Clutch Founder Mike Beares. “With an impressive background of services, skillsets, and more, these companies have consistently proven their commitment to […]

VIEW article

5 Compelling Reasons to Consider a Go-to-Market Strategy for Your Business

By: LO:LA

When you are about to launch a new product or service, you should do your best to ensure it is a success. The best way to make that happen is by developing a go-to-market strategy. Creating a comprehensive strategy can help you mitigate potential risks and optimize the success of your new products. If you are still on the fence, here are 5 compelling reasons to consider a go-to-market strategy for your business. What is a Go-to-Market Strategy? Before we explore why you should implement a go-to-market strategy for your business, let’s first explain what GTM is. There are many similarities between a GTM strategy and other traditional marketing approaches. A marketing strategy is typically concerned with long-term plans and tries to pair them with overall business objectives – unrelated to any particular product. An excellent example of this would be small businesses trying to use marketing to improve their […]

VIEW article