Selling Stories

By: Nicholas Platt - CEO & Founder at LO:LA

I have been a creative for longer than I care to remember, but it has been something I have always loved. I was always aware that creating the work was only half the battle, the ability to sell the stories you create is an art form in its own right. I first put these simple rules down on paper a few years ago for the team I was working with, but I think they are as relevant today as they were then. So, here are the 10 simple things I try to stick to when it comes to sharing the work. I hope you find them useful. Rule #1 Sell the problem… …and the solution will sell itself. Before you even open your mouth, your client will have a clear understanding of the problems they face but they will have no idea what your solution is. To position your solution, […]

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5 keys (That no one tells you) for making your brand story stick

By: Nicholas Platt - CEO & Founder at LO:LA

We have been helping brands tell their story, create engagement, and feel more relevant for literally decades. We pride ourselves in helping to make a new brand articulation stick. Along the way we have seen the same common pitfall trip companies up, but if they are overlooked, they can make the difference between success and failure. You can follow all the tried-and-true approaches to making a brand articulation complement the company mission, you can follow an inclusive process to uncover the nuggets that lay at the heart of the problem, and you can develop a robust method to articulating how the brand should think, feel, and act in the world. And trust me, we love and do all of this, but every time we accept a brief to help define a brand, we find that if we don’t pay equal and focused attention to the following 5 areas, we know […]

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Volunteer Center Named ‘Non-Profit of the Year.’

By: Nicholas Platt - CEO & Founder at LO:LA

We are all so excited to learn that the Torrance Area Chamber of Commerce has named the Volunteer Center South Bay/Harbor/Long Beach as the Nonprofit of the Year for their annual Impact Awards. During the pandemic, the Volunteer Center had to quickly pivot to respond more fully to where care is needed most in the community. Over the past year, they have continued to rebuild their staff, finances, and programs after the impact of COVID, at LO:LA we had the privilege to help galvanize their core brand and messaging to support this truly inspiring effort and focus. We are grateful to have great partners and collaborators like the Volunteer Center. Congratulations and keep up the awesome work.

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LO:LA received 4 Gold and 3 Silver at the 28th Annual Communicator Awards

By: Nicholas Platt - CEO & Founder at LO:LA
The winners of the 28th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 4,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. We are excited to announce LO:LA has received 4 Gold and 3 Silver Awards  We received recognition for the following work:  Fable – The Storied Beverage 2022 Communicator Awards Excellence Collateral – Packaging for Marketing  2022 Communicator Awards Distinction Campaign – Branding for Integrated Campaign  Volunteer Center – Touching Herts & Opening Minds 2022 Communicator Awards Excellence Collateral – Cause & Awareness for Marketing / Promotion  2022 Communicator Awards Excellence General Not for Profit Websites  Cure – Bringing Health Home 2022 Communicator Awards Excellence Campaign – Branding for Integrated Campaign  Good Cook – Spoon Licker 2022 Communicator Awards Distinction Individual - Other for online [...]VIEW article