The Power of Meaning

By: Nicholas Platt - CEO & Founder at LO:LA

How do you resonate with your customers and increase engagement?  Turning the mundane into meaningful might sound far-fetched, it might even sound like smoke and mirrors, and to be honest few companies do a brilliant job at it. But when they do flip the switch on their customer experiences and they live up to the promises they make to the world, they can become the house names of the future. They become the brands we tell our friends about, the brands we are proud to be seen using, and the brands that say as much about how we want the world to see us as they do about the products they sell.  The idea that a brand should play a meaningful role in someone’s life might seem presumptuous to some, but if you listen to how they talk passionately about how certain things are more meaningful to them, isn’t it natural that they demand a more meaningful experience from the companies they buy products from?  A great example of how a new generation of consumers is looking for more meaning is this 2018 McKinsey study around Gen Z attitude […]

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The Power of Ideas

By: Nicholas Platt - CEO & Founder at LO:LA

At LO:LA we believe a ‘Brand is a promise kept’ or to put a finer point on it ‘the promise of an idea must be delivered’. It’s not enough for a business to say it’s innovative, it has too actually be innovative.  But let’s be clear, innovation isn’t easy. All too often we see announcements for new businesses that claim to be the Tesla of whatever vertical they are in, or they are the next Uber. They declare they are ‘game-changers’, ‘disruptors’ or ‘revolutionary.’ Uh, probably not. But by changing your approach to idea generation you can change the odds in your favor.  Not all ideas are created equal.  In an idea-rich culture your odds of success increase, producing ideas in an idea-rich culture means although 10 might fail, one will be genuinely disruptive and succeed.  All businesses start with an idea, the seed that sparks its beginning. But to become successful you can’t stop there, you need to be a factory of ideas, a veritable production line of […]

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Meet Fable: The Non-Alcoholic, Premium Botanical Cannabis Cocktail

By: BKKB Ventures LLC

Fable is Reimagining Happy Hour with an Alcohol-Alternative Cocktail Line, Opening to California Markets First DENVER, May 26, 2021 /PRNewswire/ — BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California dispensaries, lounges and delivery platforms. The Fable brand offers consumers intentionally-crafted THC/CBD cocktails that draw inspiration from modern mixology, adding a premium cannabis product to the burgeoning alcohol-alternative beverage market. Each 12-ounce bottle delivers three cocktail servings, containing a micro dose of 4mg THC and 2mg CBD per serving Within this growing space, Fable stakes its claim as a truly premium beverage among the cannabis waters, tonics, and seltzers by curating high-quality ingredients and creating a layered taste experience. The Fable line-up includes: Night Flight:Ginger yields to cucumber, blackberry, and hibiscus notes while spearmint and lemon peel lend brightness. Hive Society:Lemongrass and basil blend with a honeyed whisper of jasmine. […]

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A Common Pitfall for Startups

By: Nicholas Platt - CEO & Founder at LO:LA

It used to be that all you needed was a logo and a cool product or service and away you went with your new business. Today however, the landscape to start, fundraise and grow a company is a far more complex place. The need to focus on getting your brand and message dialed in very early on is now more important than ever before! Why is brand so important? Let’s first clear up a misnomer: your brand goes way beyond a logo, graphic design element or really eye-catching content. When you think about your brand, you want to approach it from the whole experience perspective- meaning the customer experience AND the employee experience. Your brand is what promotes recognition and sets you apart from your competition. It tells everyone about the DNA of your business, your “what and why”. In turn, your brand provides motivation, direction, and synergy for your […]

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