The Beat - LO:LA

LO:LA Wins 3 Davey Awards

By: LO:LA October 24, 2023

We are absolutely delighted to announce we have won 3 Silver Davey Awards. A big thank you to our team and our clients for making the process of creating this work an absolute pleasure. THE DAVEY AWARDS ANNOUNCES WINNERS BEST IN SHOW WINNERS UNVEILED, GOLD AND SILVER AWARD RECIPIENTS ALSO NAMED New York, NY (October 24, 2023) – Winners of the 19th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts. The Davey Awards honor work from the best boutique creative agencies, in-house brand teams, small production companies, and independent creators across Branded Content, Video, Design & Print, Advertising & Marketing, Mobile, Podcasts, Social, and Websites. Please visit daveyawards.com to view the full winners list. “The talent displayed by the Entrants into our 19th season has proven to be massive”, said AIVA managing director Lauren Angeloni. “I’ve come to expect ingenuity and innovation from our […]

VIEW article

The Power of Storytelling: Unleashing the Revenue-Generating Potential

By: LO:LA September 4, 2023

In the dynamic landscape of business and commerce, the pursuit of revenue is an ever-present goal. However, the path to generating substantial revenue isn’t solely paved with raw data and cold facts; rather, it’s illuminated by the art of storytelling. The adage “facts tell, but stories sell” encapsulates a profound truth: the persuasive power of storytelling is unmatched when it comes to driving revenue growth. Let’s delve into the compelling reasons why storytelling stands as the supreme strategy for revenue generation. The Science of Storytelling When a story is skillfully woven, it has the remarkable ability to captivate and resonate with the human mind. Neurological studies reveal that storytelling engages multiple brain regions simultaneously, triggering cognitive responses that mere data and statistics cannot replicate. The release of oxytocin, often referred to as the “trust hormone,” is a direct outcome of emotional engagement through storytelling. This chemical response fosters empathy and […]

VIEW article

The Power of Why: Unveiling the Heart of Modern Brands 

By: LO:LA August 31, 2023

Setting the Stage In a world brimming with options, brands have become more than mere products – they’re identifiers of values, aspirations, and purpose. But in a marketplace flooded with choices, what truly distinguishes a brand? The answer lies in understanding the “why” – the fundamental reason a brand exists beyond profitability. The pivotal role of discovering and embracing a brand’s “why” in today’s dynamic landscape, where differentiation is the key to capturing attention and loyalty. The Foundation of Purpose At its core, a brand’s “why” is not just a slogan; it’s a profound raison d’être. Consider the example of Warby Parker, the eyewear brand. While delivering stylish eyeglasses, their “why” extends to making vision care accessible to all. With its Buy a Pair, Give a Pair program, Warby Parker’s purpose-driven approach attracts socially conscious consumers, turning them into brand advocates and contributing to a meaningful cause. Uniting the Tribe […]

VIEW article

Return on Ideas (the new ROI) driving growth by creating Joy.

By: LO:LA July 11, 2023

In today’s dynamic and competitive business world, creativity has emerged as a powerful force driving success and growth. While organizations recognize the tangible benefits of investing in creativity, there is an equally compelling but often overlooked byproduct: joy. This argument highlights how embracing creativity and fostering a culture of innovation not only generates tangible returns but also cultivates joy among employees, customers, and communities. By celebrating and encouraging creative expression, businesses can create an environment where joy flourishes, leading to increased engagement, loyalty, and overall well-being. Joy as an Intrinsic Outcome of Creativity Embracing Personal Expression: Creativity empowers individuals to express their unique perspectives, ideas, and talents. When given the freedom to be creative, employees experience a sense of fulfillment and joy in their work, enabling them to bring their whole selves to the table. A Source of Inspiration: Creative environments inspire and uplift individuals, fostering a sense of joy […]

VIEW article