How to Create a Compelling Brand Story

By: LO:LA

The content marketing industry’s growing acceptance of narrative presents writers with a wealth of fresh possibilities. The human brain is hardwired to react to stories. In fact, neuroscience has shown that stories are the most effective method to get people to pay attention, remember details, and make emotional connections. Your readers will always be hardwired to seek out and appreciate a good story. Most people have spent the better part of their lives tailoring material to the needs of algorithms. Therefore, it may be challenging to reawaken a dormant creative muscle to evoke an emotional response from your audience and permanently stamp your brand into their minds. However, this doesn’t mean it’s impossible. Because of this, we are here to show you how to create a compelling brand story. What Is a Brand Story? How your customers perceive you is one of the most important factors to consider if you […]

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7 Signs It’s Time to Rebrand Your Business

By: LO:LA

Businesses will usually value their brand as their most valuable and recognizable asset. Therefore, it’s only natural to want to remain consistent with your branding so that audiences can have an easy time identifying your products and your company. However, there are a few situations where redesigning your entire branding is a good idea. At the LO:LA creative marketing agency, we’ve helped many clients re-invent themselves and successfully grow their companies. From our experience, here are the 7 most important signs it’s time to rebrand your business. 1. You are struggling to stand out from the competition You shouldn’t feel bad if your business has difficulty getting customer attention; what matters is how you choose to handle the situation. Most businesses will struggle with this issue at some point, and they fail to find adequate solutions. While you could invest in marketing and run a campaign to improve brand recognition – that […]

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The Importance of Brand Consistency

By: LO:LA

Every business owner wants their company to stand out. A strong, recognizable, and consistent brand strategy is an excellent way to achieve this. While most people would agree that having a brand is crucial, many still fail to realize the importance of brand consistency. As a marketing agency, it is our job to empower businesses to achieve their goals and help them develop and improve their branding. Your company will be able to thrive and grow with the proper use of marketing and branding. One of the best ways to make that happen is by being consistent and authentic to your unique vision. What is brand consistency? Unfortunately, not everyone is a marketing expert. People often confuse basic concepts, so let’s set the record straight. First of all, a brand is much more than just a logo. A brand is an intangible concept that is used to represent a company and its […]

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Clutch Hails London : Los Angeles as one of the Leading Advertising Agencies in Los Angeles

By: Nicholas Platt - CEO & Founder at LO:LA

The advertising industry has seen a massive shift from traditional to digital in the past few years. That is why finding the best advertising partner that can help you with both is crucial to your success. Companies like London : Los Angeles has seen both the orthodox and modern side of the advertising industry. We are confident that our skills are sufficient to help you take your business to the next level. As a matter of fact, our team has been recently recognized as one of the leading advertising agencies in Los Angeles by Clutch. According to their recent research, our team has been one of the top-performing agencies locally. It is thanks to their amazing passion and dedication that we are able to accrue such incredible accolades and accomplishments from the industry. Clutch, in case this is the first time you are hearing about them, they are an established […]

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