CULTURE

In today’s fast-paced world, people are constantly bombarded with negative news, stress, and anxiety. As a result, creating moments of joy and happiness has become more important than ever. This is where brands can step in and make a difference by creating joy with their marketing. Marketing is not just about selling a product; it’s about creating an emotional connection with the consumer. When a brand creates joy and happiness, it’s creating an emotional connection with the consumer that goes beyond the product itself. This connection can lead to increased loyalty and a more positive perception of the brand, which can ultimately result in higher sales. Now, some may argue that joy is a luxury we cannot afford in times of crisis. But I say that joy is not a luxury, but a necessity. When we experience joy, we are more resilient, more creative, and more connected to one another. Joy helps us to see the world in a more positive light, and to tackle our problems with renewed energy and optimism. So, what does it mean to create joy with marketing? It means going beyond the traditional approach of highlighting the features and benefits of a product and instead focusing on the emotional benefits that the product can provide. For example, a car company could market its product as a way to create happy memories with family and friends, rather than just highlighting its fuel efficiency and safety features. Create a culture of empathy and kindness. In order to prioritize joy, we must also prioritize empathy and kindness. These values are essential for building strong, healthy communities where individuals feel valued and supported. We must cultivate a culture where people feel empowered to extend compassion and kindness to one another, without fear of judgement or ridicule. This can be done through programs that promote volunteerism, community service, and acts of kindness. Brands can also create joy with their marketing by focusing on experiences rather than just products. For example, Airbnb’s “Live There” campaign focused on the experience of traveling and exploring new places, rather than just the accommodations. The campaign featured videos of people exploring different cities and experiencing the local culture, showcasing the unique experiences that Airbnb can provide. The campaign created a lot of buzz and positive feedback, resulting in increased bookings for Airbnb. Creating joy with marketing doesn’t have to be complicated or expensive. Sometimes, the simplest things can create the most joy. For example, Oreo’s social media campaign, “Oreo Daily Twist,” was a huge success because it was simple and fun. The campaign featured an Oreo cookie with a different design every day, based on current events or holidays. The campaign created a lot of buzz and engagement on social media, resulting in increased sales for Oreo. A brand’s obligation to create joy with its marketing goes beyond just selling a product. By creating moments of joy and happiness, brands can create a deeper emotional connection with consumers, break down barriers, and contribute to a more positive society. Whether it’s through humor, storytelling, positive messages, or experiences, brands have the power to create joy and make a difference in people’s lives. So, let’s spread joy wherever we can, and create marketing that brings a smile to people’s faces. Some may ask: how can we afford to focus on joy when we have so many pressing issues to address, such as climate change, inequality, and political polarization? To that, I say that joy is not a distraction from these issues, but a way to address them. When we create moments of joy and happiness, we build the social cohesion and trust that are necessary for addressing these challenges. And when we prioritize joy, we create a society that is more just, more sustainable, and more compassionate. In conclusion, I believe that joy is not a luxury, but a necessity. As a nation, we have a responsibility to create moments of joy and happiness for ourselves and for one another. By making joy a priority in our actions, we can build a society that is more resilient, more creative, and more connected. So, let us embrace joy, and let us work together to create a more joyful and compassionate communications for all. Photo by MARK ADRIANE on Unsplash

Suppose you’re starting a new business and need to create a logo. In that case, ensure your design is attractive, original, and designed to communicate what your company stands for effectively. But with so many things to consider during the creation process, it can be hard to know where exactly to start. That’s why today we’ll cover the biggest mistakes to avoid when creating a logo for your business – from selecting the wrong colors or shapes that don’t accurately express your business’ message to choosing overly complicated designs that confuse potential customers. So if you want a logo design that sets your business apart from the competition and provides strong branding opportunities, read on! 1. Not Understanding the Target Audience If your goal is to grow your brand, you must understand your target audience. That extends to designing a logo for your business. Not correctly identifying the potential customer’s interests, wants, and needs can result in an ineffective logo. When you don’t understand your target market, you risk alienating customers with a design that might feel too new, too conservative, or even worse – generic. Moreover, designing a logo totally off the mark can confuse and make people question what it is and how it relates to your business offering. Luckily, by researching competitors and demographics, there are plenty of ways to understand better your consumer base which will help create an engaging, memorable logo that fits with the company’s brand identity. Ask yourself, “Who are my customers?” and “What do they want to see from a logo?” By understanding their needs and which kind of visual impact would appeal to them, you can ensure you’re presenting your business in the best possible light. Developing a plan of action specific to your target audience allows your logo to stand above all others as an expression of what they need from your brand. 2. Chaotic Typography Many young designers nowadays give less consideration to typography than they should. Text in design becomes more readable and consistent thanks to typography, which amplifies the brand’s intended message. Consider for a second the Coca-Cola logo. If it abandoned its trendy cursive, favoring a Serif font, the vibe would shift from warm and inviting to professional and serious. It’s all thanks to typography’s effectiveness. Your brand’s message will be more prominent and legible, and the design will be held together. Additionally, when creating a logo for your business, it is essential to consider your use of colors or fonts. Underestimating the power of simplicity can lead to a cluttered logo design that will be hard to recognize. An effective logo should capture your company’s personality concisely and powerfully. However, if you overwhelm users with too many elements, you can create confusion instead of instant recognition for your brand. Make sure only to include the essentials, such as one font and no more than three colors, so that it has maximum impact without being overcomplicated. 3. Clashing Elements When it comes to aesthetics, harmony is paramount. Although individual excellence is essential, so is consistency across all touchpoints. That said, this is a group effort. Your components, as a whole, need to work with one another to achieve success. A corporate name that is too tiny will seem awkward next to a larger emblem. If you’re going with a cursive font, avoiding writing the company name in all capitals is best. If your brand symbol is more intricate, you should stick to a straightforward color scheme. Flat, non-glossy colors may assist in unifying the design of your logo, especially if its form is more angular (a triangle, for example). 4. Copying Other Logos Copying other logos is one of the biggest mistakes you can make when designing a logo for your business. Not only is it unethical, but it could also land you a hefty fine. It’s best to take inspiration from other logos without actually replicating them. This way, you can still create something unique and visually appealing that won’t infringe on any copyrights or trademarks. This approach will help your logo stand out and have a special meaning that appropriately represents your business. Unique and creative logos will help your business stand apart from the rest. And while copying another design may seem like an easy way to save time and money, it could cost you more in the long run. Investing in a professional graphic designer or taking some time to create your logo is always worth it! 5. Failing To Consider the Future When creating a logo for your business, it is essential to think ahead. Failing to consider the company’s future can result in a logo that needs to be redesigned or updated more quickly than necessary. That is not ideal if you want to grow your customers’ emotional attachment to your brand. Aiming for something timeless and versatile will ensure it remains relevant and appropriate as trends come and go or if you decide to expand outside your original niche. A logo should capture the essence of what your business is today but still reflect where it can go in the future. The key to achieving this is simplicity. Don’t make your logo too complicated or “trendy.” If history has taught us anything, what is trendy today will be outdated in a couple of years. Conclusion As you can see, creating a great logo requires more than just artistic ability; it is easy to make mistakes. However, knowing the biggest mistakes to avoid when creating a logo for your business, you can craft a successful logo that stands out from the crowd and will last through ever-evolving trends.

Creativity is crucial for promoting a brand because it helps to capture the attention of your target audience and stand out in a crowded marketplace. Here are a few reasons why creativity is important for promoting a brand: Differentiation: Creativity helps to differentiate your brand from competitors. When you use creative marketing techniques, you set your brand apart and help it to stand out in a sea of similar products or services. In today’s marketplace, consumers are bombarded with advertising messages from countless brands every day. To capture their attention, you need to stand out. Creative marketing helps you differentiate your brand from competitors by offering something unique and attention-grabbing. A creative campaign can help your brand break through the clutter and be noticed. Memorability: Creative campaigns are often memorable. When your marketing efforts are unique and innovative, people are more likely to remember your brand and engage with it in the future. Creative marketing is often memorable because it offers something unexpected or memorable. A unique approach, eye-catching visuals, or clever messaging can help your brand stick in consumers’ minds long after they’ve seen your campaign. When people remember your brand, they are more likely to choose it over others when they make a purchasing decision. Emotional Connection: Creative marketing can create an emotional connection with your audience. When you use creative storytelling, humor, or other emotional triggers, you can create a deeper connection with your target audience. People buy from brands they feel emotionally connected to. Creative marketing can create an emotional connection with your audience by telling a story that resonates with them, or by using humor or other emotional triggers. When people feel a connection with your brand, they are more likely to trust it and become loyal customers. Shareability: Creative marketing is often more shareable. When you create something that is unique, funny, or thought-provoking, people are more likely to share it on social media or with their friends, which can help to increase your brand’s reach. It’s often more shareable because it offers something that people want to share with others. A funny or heartwarming campaign, a clever video, or a unique social media post can all generate shares, likes, and comments. When people share your content, it helps to increase your brand’s reach and awareness. Innovation: Creativity also drives innovation. When you are creative in your marketing efforts, you are more likely to come up with new and innovative ways to promote your brand. It drives innovation because it encourages you to think outside the box and come up with new and innovative ways to promote your brand. A creative campaign can help you solve a problem in a new way, reach a new audience, or create a new product. When you are willing to take risks and be creative, you are more likely to come up with something truly innovative that sets your brand apart from the competition. In summary, creativity is essential for promoting a brand because it helps you stand out, be remembered, create emotional connections, be more shareable, and drive innovation. By embracing creativity in your marketing efforts, you can differentiate your brand, build loyalty, and drive growth. Photo by HamZa NOUASRIA on Unsplash

If your company is experiencing poor brand perception, there are several steps you can take to positively affect it: Identify the root cause: First, you need to identify the reason why your brand is not perceived positively. Conduct market research to understand your customers’ perceptions and identify any issues with your product, service, or messaging. Develop a brand positioning strategy: Once you have identified the root cause, develop a brand positioning strategy that addresses the issues and aligns with your target audience’s needs and preferences. This may involve refining your messaging, repositioning your product or service, or adjusting your target audience. Focus on brand consistency: Consistency is key in building a strong brand. Ensure that your messaging, visuals, and customer experience are consistent across all channels and touch points. Engage with your customers: Engage with your customers through social media, customer service, and other channels to build relationships and improve their perception of your brand. Address their concerns and respond to their feedback in a timely and respectful manner. Leverage influencers and partnerships: Partner with influencers and organizations that align with your brand values to reach new audiences and build credibility. Monitor your brand perception: Regularly monitor your brand perception through market research, social listening, and customer feedback to track progress and adjust your strategy as needed. Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception. Photo by Nik on Unsplash

As a brand, building a connection with your customers is crucial to building trust and loyalty. Storytelling is one of the most effective ways to do so. It enables you to communicate complex ideas or emotions in a way that resonates with your customers and encourages them to relate to your brand’s message and experience. In this article, we’ll explore how you can use storytelling to build empathy with your customers and provide some additional tips on how to inspire and utilize empathy in your brand. By the end of this read, you’ll have a clear understanding of how to create a deeper relationship with your customers and strengthen their loyalty towards your brand. Stories have the ability to communicate complex ideas or emotions in a way that is easy for customers to understand. Simply put, storytelling inspires empathy with customers because it engages customers on an emotional level. When a brand shares stories about its products, services, or customers, it allows customers to relate to the brand’s message and experience. Stories can create an emotional connection between the brand and its customers, which can be a powerful tool for building trust. A well-told story can help customers understand the brand’s values, goals, and mission. By sharing stories that align with the customer’s values or experiences, a brand can demonstrate empathy and build a deeper relationship with its customers. In addition, stories can be used to demonstrate how a brand’s products or services can benefit the customer. By sharing stories of how other customers have successfully used the brand’s products or services, a brand can help customers imagine how the products or services could improve their own lives. One simple and great example of brand storytelling is the story of how Airbnb was founded. The story goes that in 2007, co-founders Brian Chesky and Joe Gebbia were struggling to pay their rent in San Francisco when a big design conference was coming to town. They decided to rent out air mattresses in their living room and offer breakfast in the morning to conference attendees who couldn’t find a hotel room. The idea was a hit, and Airbnb was born. From those humble beginnings, the company has grown into a global platform that connects travelers with unique and authentic accommodations all around the world. This story is a great example of brand storytelling because it illustrates the company’s values of resourcefulness, creativity, and hospitality. It also demonstrates how the company’s founders were able to identify a need and create a solution that resonated with their customers. By sharing this story, Airbnb is able to connect with customers on an emotional level and demonstrate its commitment to providing unique and authentic travel experiences. In addition to story telling here are a few ways a brand can inspire and utilize empathy: Understand your target audience: To inspire empathy, a brand must have a deep understanding of its target audience. This includes understanding their needs, wants, and pain points. The more a brand understands its audience, the better it can relate to them and demonstrate empathy. Show compassion: Compassion is a key element of empathy. Brands can demonstrate compassion by acknowledging their customers’ struggles and offering support. For example, a brand could offer resources or advice to help customers overcome a challenge. Provide excellent customer service: Providing excellent customer service is an important way to demonstrate empathy. By listening to customer needs and concerns, responding quickly to inquiries, and resolving issues promptly, a brand can show that it cares about its customers. Incorporate user feedback: Incorporating user feedback is a great way to demonstrate empathy. By listening to customer feedback and incorporating it into product design or business decisions, a brand can show that it values its customers’ opinions and wants to create products and services that meet their needs. Overall, storytelling is a powerful tool for inspiring empathy with customers because it allows brands to connect with their customers on an emotional level, communicate complex ideas in an understandable way, and demonstrate how their products or services can benefit the customer. Photo by Annie Spratt on Unsplash

Brands can put a value on emotionally engaged customers, and it can be a significant one. Emotionally engaged customers are customers who have a strong emotional connection with a brand, and they are more likely to be loyal and have a higher lifetime value than customers who are not emotionally engaged. Research shows that emotionally engaged customers are more likely to make repeat purchases, refer friends and family to the brand, and pay more for products or services from the brand. They are also less likely to switch to a competitor brand, even if they are offered a better price or promotion. According to a study by Gallup, emotionally engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared to average customers. This means that emotionally engaged customers are more valuable to a brand than customers who are not emotionally engaged. Therefore, brands that focus on creating emotional connections with their customers can potentially see significant benefits in terms of increased customer loyalty, repeat business, and revenue growth. By putting a value on emotionally engaged customers, brands can better understand the ROI of their marketing and customer engagement efforts and make informed decisions on how to allocate resources to build and maintain emotional connections with customers. Creating emotionally engaged customers requires a holistic approach that focuses on building a strong emotional connection between the customer and the brand. Here are some strategies that brands can use to create emotionally engaged customers: Develop a strong brand identity: A strong brand identity, including a clear brand story, values, and personality, can help customers identify and connect with a brand on a deeper level. Listen to customer feedback: Actively listening to customer feedback and responding to their needs and concerns can help to build trust and loyalty. Create a positive customer experience: Delivering a consistently positive and memorable customer experience, both in-person and online, can help to create positive emotions and a sense of connection between the customer and the brand. Personalize the customer experience: Personalizing the customer experience, such as through targeted marketing or personalized product recommendations, can help to make customers feel valued and understood. Engage with customers on social media: Social media is a powerful tool for building emotional connections with customers. Brands can engage with customers on social media by responding to comments and messages, sharing user-generated content, and creating content that resonates with their target audience. Focus on customer education and empowerment: Brands can create emotional connections by educating and empowering their customers. Providing resources and information that help customers achieve their goals can create a sense of trust and loyalty. Give back to the community: Brands that give back to the community or support social causes that are important to their customers can create emotional connections by demonstrating their values and commitment to making a positive impact. By using these strategies, brands can create emotionally engaged customers who are more likely to be loyal, advocate for the brand, and drive revenue growth. So what does an emotionally engaged customer do that is different to a non engaged customer? Emotionally engaged customers behave differently than non-engaged customers in several ways. Here are some of the key differences: Increased loyalty: Emotionally engaged customers are more loyal to the brand than non-engaged customers. They are more likely to continue purchasing from the brand, even if they are offered lower prices or better deals by competitors. Higher lifetime value: Emotionally engaged customers have a higher lifetime value than non-engaged customers. They are more likely to make repeat purchases and spend more money with the brand over time. Positive word-of-mouth: Emotionally engaged customers are more likely to share their positive experiences with others, leading to increased word-of-mouth referrals and brand advocacy. Forgiveness: Emotionally engaged customers are more forgiving of the brand’s mistakes or shortcomings. They are more likely to give the brand the benefit of the doubt and continue supporting it even if they experience a negative experience. Willingness to pay more: Emotionally engaged customers are often willing to pay more for products or services from the brand, as they perceive the brand to be of higher value and quality. Overall, emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the brand. Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth. Photo by Leonardo Sanches on Unsplash

London: Los Angeles has been recognized for it’s trustworthiness. The company has just received an A+ rating on the website of the Better Business Bureau. This is a sign that the company is trustworthy and of good quality. The Better Business Bureau provides a valuable service in helping consumers find trustworthy businesses. The A+ rating signifies that they have an excellent track record when it comes to upholding the highest standards of trust and ethical business practices, including responsive customer service, clear advertising, and ensuring their clients are well looked after. When you want to hire an advertising agency, it’s important to choose an agency that is trustworthy, straight-forward and honest. This is one of the reasons why most businesses choose to work with London : Los Angeles. We are an award-winning creative agency dedicated to bringing out the best in brands. We are obsessed with creating effective marketing campaigns, always staying ahead of the curve and ready to meet any challenge.

If you’re a business owner, the importance of brand continuity should be obvious. The brand is what sets your company apart from its competitors, and it’s something that customers have come to know and expect from your company. As such, it’s important to keep your branding consistent across all channels so that customers don’t feel confused about who they’re buying from or whether their experience will be consistent with past purchases. Improve your marketing efficiency. Brand continuity is not just a marketing problem, it’s a business problem. The brand is the face of your organization. It’s how you communicate with your customers, and it’s how they communicate with you. Brand continuity is about making sure your message is consistent across all channels: in-store advertising; online ads; social media posts; PR materials; customer service interactions—everything should look like it comes from the same place. Brand continuity helps brands track the effectiveness of their marketing efforts so they can focus on what works and eliminate what doesn’t work (or at least figure out why). It also builds trust in your brand because people know that if they see something from one part of your company (e.g., an ad), then everything else will be consistent too (e.g., social media posts about product features). Having strong brand identity will make you more efficient, saving time and money in several ways: knowing exactly who you are allows everyone involved to be on the same page when communicating externally or internally; being consistent across all touchpoints increases loyalty among current customers while making potential new ones feel comfortable doing business with you; saving time by not having to reinvent yourself every year means less hassle for employees who don’t have to learn new messaging every time there’s a change at HQ. Ensure a consistent experience for customers. Brand continuity is important because it ensures a consistent experience for customers. Customers expect consistency in their experiences with your brand and if there is no continuity, they will be confused and likely annoyed. Consistency builds trust, loyalty, brand equity and employee morale—all of which are very important to your company’s success. Improve employee morale and loyalty. Employees are more likely to stay in their jobs if they feel that their work is valued, appreciated, and important. Brand continuity can help accomplish this goal by providing a consistent identity for the company across all communication channels. A strong brand identity creates trust and familiarity. When an employee sees a new logo on the website or hears a new voice over on the phone, they know what company they are working for and feel reassured that their work matters. Keep your brand at its best. Brand continuity is one of the most important components of brand management, as it helps reduce costs, improve efficiency, and ensures a consistent experience for customers. It also improves employee morale and loyalty, which are vital to helping your company thrive in today’s marketplace. To ensure the best possible brand continuity for your company or organization: Developing a brand strategy can help you achieve this goal by providing direction for all branding decisions so that they reinforce each other instead of conflicting with one another. Make sure that your brand strategy leaves room for flexibility if circumstances change—you may have planned to use blue on product labels but find out that purple works better; this kind of flexibility will ensure that nothing within the strategy is set in stone.” Brand continuity is an essential component of your company’s brand strategy. It will help you build stronger relationships with customers and make it easier to scale your business. Yes, there are some risks involved with maintaining a brand identity over time–but we believe these risks can be mitigated through careful planning and thoughtful execution. In any case, the benefits far outweigh the costs: brand continuity is good for marketing efficiency; it ensures that customers receive consistent experiences across channels; it helps employees feel like they belong in their workplace; and HR departments can run more smoothly because they don’t have to worry about changing policies as often. In short, brand continuity is important to the success of any company. It helps build a strong relationship with customers–and that’s what keeps them coming back for more.

We are thrilled to announce that London : Los Angeles has been selected for the Clutch Global 1000. The Clutch 1000 is the firm’s most reputable and exclusive accolade, representing only the top 1% of companies listed on the platform. This list includes service providers from various locations all over the world that specialize in different services. How does Clutch select the Clutch 1000? Our team analyzes each company on the site based off four criteria: Number, quality, and recency of verified Clutch reviews Selection of clients companies work with Services offered and experience providing those services The brand reputation and visibility in target markets “After an unpredictable year during an unprecedented time, our company is proud to highlight the top industry leaders in the global B2B market,” said Clutch Founder Mike Beares. “With an impressive background of services, skillsets, and more, these companies have consistently proven their commitment to customers while remaining the top service providers in their fields.”

When you are about to launch a new product or service, you should do your best to ensure it is a success. The best way to make that happen is by developing a go-to-market strategy. Creating a comprehensive strategy can help you mitigate potential risks and optimize the success of your new products. If you are still on the fence, here are 5 compelling reasons to consider a go-to-market strategy for your business. WHAT IS A GO-TO-MARKET STRATEGY? Before we explore why you should implement a go-to-market strategy for your business, let’s first explain what GTM is. There are many similarities between a GTM strategy and other traditional marketing approaches. A marketing strategy is typically concerned with long-term plans and tries to pair them with overall business objectives – unrelated to any particular product. An excellent example of this would be small businesses trying to use marketing to improve their branding and develop a unique identity. On the other hand, a GTM strategy focuses on maximizing a new product launch. A go-to-market strategy will detail the steps you should take before launching a product, entering a new marketplace, or starting a business with a new client. A GTM can include a marketing plan; however, the scope is much narrower, usually dealing with only one product. Due to its narrow focus, a GTM strategy can be used as an internal documentto help bring employees up to speed on the new product or service. 5 COMPELLING REASONS TO CONSIDER GO-TO-MARKET STRATEGY FOR YOUR BUSINESS 1.     OUTLINE GOALS When putting together a marketing strategy, you should always take a moment to review your company’s mission and vision. Take steps to ensure your product aligns with your company values and brand identity. You can clarify the reasons for the new product launch and what you plan to achieve. Every product or service should solve a problem for your customers. Therefore, you can ask yourself: what problem are you trying to solve? It can also help to know which customers you will target with the new product. How do those new customers overlap with your existing target demographics? Answering these questions can help you set the framework for your GTM strategy and give you a better understanding of what your company is trying to achieve as a whole. 2.     IDENTIFY POTENTIAL RISKS Any marketing campaign should include extensive research, and a GTM strategy is no different. However, when conducting research for a go-to-market strategy for your business, you should specifically focus on the risks relating to the new products. Being aware of the potential obstacles can help you prepare to deal with them ahead of time. Here is what you should analyze to know what risks can threaten your product launch. Look at your competition. What are your competitors doing, and do they have similar products to what you are about to launch? Have they released similar products in the past, and what can you learn from their strategy? Know the current market trends. Research the best time to launch new products, and be aware of other events happening at the same time. You don’t necessarily have to be afraid if there is some overlap. Perhaps you can use those current events as part of your campaign and generate more interest in your products and services. Connect with your audience. Don’t wait till after you release the new product to start a discussion around the launch. If you want to build brand affinity, you should focus on your customersand get them involved in the launch of the new product. Post regular updates and start engaging in conversations to gather feedback from your audience. 3.     LAUNCH PRODUCTS QUICKLY One of the most critical reasons to consider a go-to-market strategy for your business is that it can help reduce time-to-market. A GTM strategy can help you prioritize relevant tasks and allocate resources where they are needed. The research you conduct as part of the GTM will also let you prepare your support and sales staff to deal with customer issues. These preparations can save valuable time when you launch your products since the infrastructure you need will already be in place. Another critical component that can significantly speed up your product launch is outlining the supply and distribution chain. Map out the entire supply chain and know how you will delegate tasks to everyone involved. Due to the recent global disruptions of supply and logistics, it would be best if you used decentralized shipping instead of relying only on one supplier. 4.     INCREASE BRAND AWARENESS Although it’s essential to maintain a continued interest in your brand for the long-term success of your company, creating interest in your product is most important when they are launching. That initial interest, or conversely – a lack of hype, can make or break a product launch. If your new products fall flat, it can be challenging to bounce back since those new products will quickly become old news. On the other hand, you can use a GTM strategy to boost brand awareness and create interest in your whole company. By communicating with your audience while your product is still in development, you can guarantee that customers are informed and interested in your products well before they hit the market. One of the best approaches to achieve this is to leverage content marketing in the form of a behind-the-scenes blog. 5.     OUTLINE HOW TO DEVELOP FUTURE PRODUCTS Since a large part of GTM is devoted to risk prediction and market analysis, you can use those insights when developing your next products and services. By adding to your existing GTM framework, each subsequent product launch will become easier. This can increase your company’s growth potential by streamlining how you develop and launch products and access new markets. THE BOTTOM LINE By carefully allocating resources when launching new products, you can mitigate risks and increase your ROI. We’ve given you 5 compelling reasons to consider a go-to-market strategy for your business. Now it’s up to you to find the best way to implement these tactics for your organization. If you want to ensure that all your products are successful – start developing a GTM plan.

Brand definition is a vital part of any successful business. It’s a way to help your customers understand what you do and what makes you different from your competition. But there are other reasons that it’s important too! Here are just some of them: A great brand helps your business attract new customers. A great brand helps your business attract new customers. When people hear about a brand, they immediately form an opinion about it. They see the promise of what it has to offer as well as the identity it represents. If a company wants to stand out in a crowded marketplace, it needs to have an effective brand strategy that can deliver on its promises and create a unique identity for itself. A great brand helps your business keep current customers. A great brand helps your business keep current customers engaged, loyal and happy. Brand definition is one of the most important aspects of creating a successful company because it’s what will help you retain customers. If your brand is defined well and you have the proper marketing strategy in place, then you’re likely to be able to convert your customer base into loyal consumers who are excited about buying from you again in the future. Defining a brand is an ongoing process that requires constant evaluation of how well it represents your business as well as its market position relative to competing brands. Reviewing these issues regularly will help ensure that all stakeholders—from employees down through distributors and end customers—are on board with the company’s branding efforts so they can work together towards common goals rather than fighting against each other or going off in different directions based on their own perceptions of what makes up good branding practices within their respective areas (e-commerce stores vs brick-and-mortar shops). A great brand helps make your employees feel important Brand definition is important because your brand, and the way you define it, is fundamental to how employees feel about their role within your company. The most important asset of any business is its employees. They’re the ones that make your brand work and they’re the ones that will make your brand succeed or fail. If you want to be a successful brand, you need to make sure that each employee feels valued and important in their role within the company. A great brand helps make your team feel part of something special. As a business owner, you know the importance of building a strong team. A great brand can help your employees feel like they are part of something special. They’ll feel proud to be part of your organization and will want to commit themselves fully to its success. At the same time, people feel strongly about brands that relate to their personal values or communities. This is especially true for millennials—they want the companies they work for to reflect their values and contribute positively to society. A great brand can help you attract better talent. As a business owner, you know how important it is to attract the best talent. But what does this mean? What are the benefits of attracting talent? The benefit of attracting more talented people is obvious: it will help your company grow, which in turn leads to greater profits and success. Your company may even become so successful that it becomes a household name across multiple industries. Brand definition keeps people interested and engaged in what you have to say. Brand definition is the foundation of your business. It’s what people think when they hear your name, and it’s what will help you attract new customers and keep current ones. When someone is looking for a product or service that fits their needs, they’re going to come across hundreds (if not thousands) of options. As the saying goes: “You’ve got one shot to make a first impression. What makes you unique? What do you stand for? Why should anyone care about what you have to say? Brand definition is important because it helps you define your brand and what your customers expect from you. It also prevents your business from being “lost in translation”, so to speak. You don’t want someone who thinks they are buying something else and finding out later that they bought a product with different attributes than expected. It’s crucial for any company that wants to be taken seriously in their industry or by the consumer market at large – especially if you plan on staying ahead of competition. If all else fails though, remember that having a good sense of humor about yourself never hurts either! Photo by Diego PH on Unsplash

What is the role of the brand in a splintered society? Can brands find success in markets when consumers are split up into so many factions they can’t seem to agree on anything? We dig into these questions and more with branding expert and TDA agency founder, Nick Platt of the London and Los Angeles-based agency, LO:LA. With the mid-term elections now in our rearview mirror, it’s time to take a long hard look at the fractured state of society in America and the world as a whole. So we’re talking with an agency leader with his feet planted in two countries that have seen tumultuous changes to their societies. While the USA faces one of its most divided eras, and the UK sees Brexit and a veritable revolving door of Prime Ministers, we talk with Nick Platt, the founder of LO:LA, the branding agency based in London and Los Angeles. We discuss how marketers can be successful at bringing people together despite their differences and rallying people around brands they love.