“When John F. Kennedy visited the NASA Space Center, he saw a janitor and walked over and asked what he was doing. The janitor responded: ‘Mr. President, I’m helping put a man on the moon.'”
– Unknown

Finding Inspiration Everywhere

By: Nick Platt

As the marketing landscape changes around us, it’s good to look for inspiration in unusual places. Inspiration can be found in life-changing historic events and experiences. Tactical Mastermind In 1804, Napoleon was crowned the Emperor of France and established himself as Europe’s dictator and is widely considered a tactical mastermind. But the aspect that interests […]

READ MORE

Fleming’s debuts Circle Vision-style dinner event

By: Nancy Luna

Brand president: ‘It’s an all senses immersive experience’ As the leaders of Fleming’s Prime Steakhouse & Wine Bar discussed how to celebrate the 20th anniversary of the brand’s first restaurant, chef-partner Kevin Monahan said he wished he could give guests an inside look at the inspiration behind the Chef’s Table menu. That included telling people […]

VIEW ARTICLE

The joy of not knowing it all

By: Dave Scott, Strategic Creative Director

In the 2005 film War Of The Worlds, Tom Cruise’s character, Ray, is being a bit of a jerk to his estranged son, Robbie, who is being a jerk right back. In an effort to bond, Ray decides to take his son and daughter outside to throw a baseball around in the backyard. During their […]

VIEW ARTICLE

See how brands are promoting empowerment for International Women’s Day

By: Olivia Raimonde

GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in […]

VIEW ARTICLE