“When John F. Kennedy visited the NASA Space Center, he saw a janitor and walked over and asked what he was doing. The janitor responded: ‘Mr. President, I’m helping put a man on the moon.'”
– Unknown

Fleming’s debuts Circle Vision-style dinner event

By: Nancy Luna

Brand president: ‘It’s an all senses immersive experience’ As the leaders of Fleming’s Prime Steakhouse & Wine Bar discussed how to celebrate the 20th anniversary of the brand’s first restaurant, chef-partner Kevin Monahan said he wished he could give guests an inside look at the inspiration behind the Chef’s Table menu. That included telling people […]

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The joy of not knowing it all

By: Dave Scott, Strategic Creative Director

In the 2005 film War Of The Worlds, Tom Cruise’s character, Ray, is being a bit of a jerk to his estranged son, Robbie, who is being a jerk right back. In an effort to bond, Ray decides to take his son and daughter outside to throw a baseball around in the backyard. During their […]

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See how brands are promoting empowerment for International Women’s Day

By: Olivia Raimonde

GRRRL Clothing, working with creative agency LO:LA, posted Instagram videos calling for an end to racism, body-related bullying, domestic violence, sexual assault and inequality. One video opens with a voiceover saying: “When we told you ‘no,’ that should have been enough. When we say ‘stop,’ you stop.” To get that message through, the women in […]

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‘Nimble’ is the new black

By: NIck Platt

Here are four ways brand marketers and agencies can thrive in 2019, according to LO:LA’s Nick Platt. Move over ‘disruptive,’ ‘innovative,’ and ‘smart content.’ For the more culturally savvy, even the word ‘bespoke’ can shuffle to the sidelines for the moment. Right at this very moment, the landscape isn’t just shifting, it’s in a bit […]

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