The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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ZEV – EV FOR ALL
THE IDEA
ZEV is an innovative sustainable energy company for electric vehicles. looking to make EV the preferred choice of mobility for every person on the planet. LO:LA was brought on to invent and help Convey this noble purpose in an understandable and relatable way. LO:LA launched the ZEV brand, to create a look and feel that is both simple, clean and conveys ZEV’s engineering pedigree. We did this by creating a brand, messaging, typography & imagery that reflects the nimble and disruptive approach of the company. We then developed a tone of voice that defines a whole new type of electric vehicle company, one invites collaboration and reflects the attitudes of their target audience – everyone with a concern for our planet. ZEV EV for ALL – ZEV EV for All
BRAND
– Brand Strategy
– Brand Messaging
– Marketing Plan
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
WEBSITE
– Design
– UX
– Development
“We really enjoy our relationship with the LOLA team.”
– Carolyn Maury – CEO, Zero Electric Vehicles, Inc.
See how we transformed sentiment into inspired content.
