West Basin

THE IDEA

West Basin Municipal Water District is a wholesale water agency that provides imported drinking water to 17 cities and unincorporated areas of Los Angeles County throughout its 185 square mile service area. An innovative public agency, West Basin is a recognized leader in the production of recycled water, conservation, and education programs. Our task was to encourage state pride and a sense of FUN around saving water. This campaign is all about creating an engaging way to inform people about the simple things we can all do to be frugal and help California all at the same time.

BRAND

– Brand Strategy
– Brand Messaging

ADVERTISING

– Digital Assets
– Social Assets
– OOH

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