The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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URBAN PLATES – CRAVEABLE, HEALTHY FOOD FOR ALL
THE IDEA
Urban Plates is a restaurant for the modern age, looking to make wholesome, tasty food available to everyone. LO:LA started with creating a cohesive brand story centered around compelling imagery and bold content that better connected customers to the restaurant’s food and mission. Along with brand strategy, digital style guide and content creation, LO:LA also oversaw strategy and management of Urban Plates’ social media and email marketing platforms.
SOCIAL MEDIA GUIDE
– Audience Definition
– Tone of Voice Development
– Visual Identity
DIGITAL MARKETING
– Concepts
– Art Direction
– Copywriting
– Email Content & Management
– Social Media Content & Management
“The work created a +227% lift in engagement on Instagram and +15% lift in open rates for email.”
– Steve Greer, CMO Urban Plates
For deeper insights and digital marketing results.
