TOTAL WINE & MORE – A NAPA WINE TOUR
THE IDEA
Total Wine & More wanted to find a way to showcase their wine producers in Napa and invite a whole new generation of wine drinkers to “Always Drink Interesting”. Through a “Behind The Wine” series, we captured film-like content featuring the beautiful landscapes of the vineyards and introduced customers to the winemaking process, really connecting them to the people behind the wines- their stories, their passion, their commitment. In total, we produced 40 mini-films that Total Wine & More used in-store, via email and on their website.
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
– Photography
– Email Content
– Social Media Content
VIDEO
– Storyboards
– Scripts
– Production

“Agile. Nimble. Experienced. Thoughtful – would top the list of words I’d use to describe this agency.”
– Julian Carter, Creative Director
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