TOTAL WINE & MORE – HOLIDAY CAMPAIGN

THE IDEA

We were challenged with raising the bar on the one campaign the brand relies on for the majority of its annual revenue: Holiday. We wanted to create an omni-channel experience that fully represents the warmth and magic of the season through the products they sell, while staying true to the brand’s goal of being a partner in helping people explore the beverages that will make – THEIR MOMENTS EVEN MORE MAGICAL.

DELIVERABLES

– Design Strategy
– Visual Design
– Story Telling
– Photography
– Videography
– Radio

“Holiday is not only our most important campaign, but it commenced our partnership with LO:LA. This one not only broke company records with sales that were off the charts, but we have since used this campaign during the fourth quarter of every year, and we continue to grow and improve upon it with LO:LA.”

– Julian Carter, Creative Director

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THE RETURN