The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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TOTAL WINE & MORE – MAKING HOLIDAY MOMENTS MAGICAL
THE IDEA
LO:LA was challenged with raising the bar on the one campaign Total Wine and More relies on for the majority of its annual revenue: Winter Holiday. To do so, we wanted to create an omni-channel experience that felt bright, fun and modern. We also wanted to stay true to the brand’s goal of introducing and helping people explore amazing beverages. Through captivating in-store signage, billboards, radio ad’s, videos and GIF’s, we produced a campaign that represented the warmth and magic of the season, brought to life…all through Total Wine & More.
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
– Landing pages
– Photography
– Digital Content
RADIO
– Scripts
– Production
“Holiday is not only our most important campaign, but it commenced our partnership with LO:LA. This one not only broke company records with sales that were off the charts, but we have since used this campaign during the fourth quarter of every year, and we continue to grow and improve upon it with LO:LA.”
– Julian Carter, Creative Director
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