The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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TOTAL WINE & MORE BRAND – SHARING POSSIBILITIES
THE IDEA
Many customers were not aware that Total Wine & More stores have team members who go through extensive wine training, tastings and seminars. Some even become certified professionals. LO:LA was entrusted to help convey this through a story that better defined their brand and also resonated more with a younger audience and with those who may be intimidated by the world of wine. Through collaborative work sessions with corporate leadership and store managers, LO:LA helped unlock the true magic of the brand in a way that set it apart from competitors, felt more relatable and invited customers on a journey to find something amazing through the theme of “Sharing Possibilities”.
REBRANDING
– Brand Strategy
– Brand Naming
– Logo Creation
STYLE GUIDE
– Audience Definition
– Tone of Voice Development
– Visual Identity
“I’d like to think that this engagement was more than just a re-brand, it as a seismic shift in thought for the entire organization. We finally summed up who we were and why we existed.”
– Julian Carter, Creative Director
See the full case study and find out how we can help you.
