The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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THE CREATIVE COALITION – SPOTLIGHT ON A MISSION
THE IDEA
The Creative Coalition is a nonprofit organization that advocates for the arts nationwide. LO:LA was tasked to create a much-needed new brand identity that would better align with the organization’s purpose and mission. Taking a cue from the sky-roving spotlights of Old Hollywood as inspiration, we conceptualized a modern, streamlined logotype that embodies the Creative Coalition’s role as a great illuminator of the arts as well as imagery for print and merchandise that reflected the updated brand.
BRANDING
– Logo Concept
– Logo Design
– Tone of Voice
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
“Just exceptionally bold and tremendously talented.”
-Robin Bronk CEO The Creative Coalition
See the full case study and find out how we can help you.
