THE CREATIVE COALITION – SPOTLIGHT ON A MISSION
The Creative Coalition is a nonprofit organization that advocates for the arts nationwide. LO:LA was tasked to create a much-needed new brand identity that would better align with the organization’s purpose and mission. Taking a cue from the sky-roving spotlights of Old Hollywood as inspiration, we conceptualized a modern, streamlined logotype that embodies the Creative Coalition’s role as a great illuminator of the arts as well as imagery for print and merchandise that reflected the updated brand.
– Logo Concept
– Logo Design
– Tone of Voice
– Art Direction
“Just exceptionally bold and tremendously talented.”
-Robin Bronk CEO The Creative Coalition