Sprockets (formerly Sentio) is an innovative B2B SaaS platform that partners with businesses challenged by current hiring practices, specifically finding hourly employees that are the right fit. LO:LA was tasked to help take this emerging business to the next level. We first embarked on a naming exercise to establish what the brand is and stands for, then translate that into a visual and linguistic set of rules through an updated brand style guide. Along with a new logo and complete redesign of their website, LO:LA created a persona, messaging and UX that better reflected Sprockets’ purpose while also adding just a touch of wit.
Visit the website >