The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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SPROCKETS- PROVING IT’S NOT MAGIC, BUT LOGIC
THE IDEA
Sprockets (formerly Sentio) is an innovative B2B SaaS platform that partners with businesses challenged by current hiring practices, specifically finding hourly employees that are the right fit. LO:LA was tasked to help take this emerging business to the next level. We first embarked on a naming exercise to establish what the brand is and stands for, then translate that into a visual and linguistic set of rules through an updated brand style guide. Along with a new logo and complete redesign of their website, LO:LA created a persona, messaging and UX that better reflected Sprockets’ purpose while also adding just a touch of wit.
REBRANDING
– Brand Strategy
– Brand Naming
– Logo Creation
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
WEBSITE
– Website Design
– Copywriting
– UX Design
–Website Development
“LO:LA can be a trusted adviser. They’re going to do what’s right by you so don’t hold anything back.”
– Chad Troutman, CMO Sprockets
See the full case study and find out how we can help you.
