Garden Fresh Restaurant’s wanted to reinvigorate it’s messaging and brand positioning for Souplantation and Sweet Tomatoes.
Garden Fresh already has a balanced menu but we wanted to show they really do have something for everyone. We repositioned the brand to target guests who are trying to eat healthier but also are looking for a little indulgence. We reinforced the endless combinations of better-for-you options. Whether it’s a salad, something from the bakery, or scratch made soups, each experience is “Just Right” for their guests.
We were able to create a clear and believable positioning for the brand through our unique approach to collaborative ideation. By focusing on finding the one thing that brings everyone together we established the design and tone standards for the brand.