NOM is a pioneer in the field of video ad analytics and placement. LO:LA was brought on to update the NOM brand, reflecting how they are a contrast to the way things are done in their industry. Our first goal was to offer creative and messaging that not only differentiates NOM from competitors, but also connects their technology with humanity. Through a new logo and imagery, we demonstrated how consumers are fluid, can be different people at any given moment of a day and that can affect how they receive advertising. We followed that concept with an overhaul of NOM’s website- a cleaner design and more friction-free experience that projects a sense of relevance, transparency, precision and modernity. Lastly we took the updated brand and created video content for both internal and external marketing as well as new B2B sales presentation decks.
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