The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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NOM – THIS IS NOT THE NORM
THE IDEA
NOM is a pioneer in the field of video ad analytics and placement. LO:LA was brought on to update the NOM brand, reflecting how they are a contrast to the way things are done in their industry. Our first goal was to offer creative and messaging that not only differentiates NOM from competitors, but also connects their technology with humanity. Through a new logo and imagery, we demonstrated how consumers are fluid, can be different people at any given moment of a day and that can affect how they receive advertising. We followed that concept with an overhaul of NOM’s website- a cleaner design and more friction-free experience that projects a sense of relevance, transparency, precision and modernity. Lastly we took the updated brand and created video content for both internal and external marketing as well as new B2B sales presentation decks.
REBRANDING
– Brand Strategy
– Brand Naming
– Logo Creation
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
WEBSITE
– Website Design
– Copywriting
– UX Design
– Website Development
VIDEO
– Storyboards
– Scripts
– Production
– Animation
SALE COLLATERAL
– Presentation Templates
– Art Direction
– Copywriting
“Fantastic creative agency that gets things done”
– Alexei Orlov, CEO/Founder MTM Global
See the full case study and find out how we can help you.
