THE IDEA

Lazy Dog restaurants needed to communicate its new brand positioning to both staff and to customers. LO:LA was tasked to design a story in a way that really evoked the restaurant’s origin and mission, one that invites staff and patrons to join Lazy Dog’s FAMILY TO TABLE philosophy. We focused on capturing the love, passion and history the founder has for food and how that is rooted in a long-standing tradition of hospitality as a 3rd generation restaurateur. Through stunning video content, we created “A Lazy Dog Tale” which showcased the locale of where Lazy Dog’s founder spent much of his time growing up, sharing his adventures with family and food, and ultimately the inspiration behind his restaurants.