The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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JOYFULL – WHAT A JOY!
THE IDEA
JoyFull products are made for everybody, but are particularly relevant to modern, conscientious moms who do most of the household shopping and make product choices for the whole family. They feel a deep responsibility to keep their family safe, but too often navigating that can be overwhelming.
LO:LA’s task was to convey JoyFull as a source of inspiration and a conduit to knowledge and understanding. We intend that every moment a mom shares with her family should feel as JoyFull as possible.
REBRANDING
– Brand Strategy
– Brand Naming
– Logo Creation
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
“They are great about delivering what we ask for because they listen so well.”
– Roshie Raissi, CEO/Founder Joy.Full
See the full case study and find out how we can help you.
