The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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GRRRL – INTERNATIONAL WOMEN’S DAY
THE IDEA
Empowerment is more than just an anthem for GRRRL, it’s in their DNA. The emerging women’s apparel brand came to LO:LA to create a social media campaign that brought this theme to life. Our concept: a group of women who, under the cover of darkness, take to the streets of LA to make their mark and use street stop signs as their call to action- for an end to racism, bullying, domestic violence, and inequality. LO:LA crafted 5 “guerilla-type” videos that captivated the rebellious spirit of GRRRL and the fierce women they look to elevate and support.
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
– Photography
– Social Media Content
VIDEO
– Storyboards
– Scripts
– Production
“The best performing GRRRL campaign ever, with 316k views and 345 shares”.
See the full case study and find out how we can help you.
