The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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GRRRL – EMPOWERMENT TO ALL WOMEN
THE IDEA GRRRL
THE IDEA GRRRL is about activewear created solely for women and designed for ALL bodies. Our task was to help hone key positioning of the brand and really bring GRRRL’s voice to the forefront. Through a brand style guide and updated logo, we developed creative and key messaging that showcases GRRRL’s noble purpose of empowerment in a way that was original, authentic, relatable and inspiring.
REBRANDING
– Brand Strategy
– Brand Naming
– Logo Design
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
“I really like the presentation”
– Dave May
Learn more on how we helped develop this brand.
