The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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GOODCOOK
THE IDEA
GOODCOOK is on a mission to bring family and friends closer through the joys of creating and sharing a homemade meal. Open any kitchen drawer in America and you will find a GOODCOOK tool or gadget. As the #1 brand in kitchen tools, cookware, and metal bakeware GOODCOOK makes the quality cooking essentials for everyone. We were tasked with developing a Brand TV commercial to bring to life the idea that GOODCOOK is part of every American household.
BRAND
– Brand Strategy
– Brand Naming
ADVERTISING
– Scripts
– Storyboards
See the full case study and find out how we can help you.
