The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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GARDEN FRESH – JUST RIGHT
THE IDEA
Garden Fresh was looking to re-engage with customers as well as get away from the stigmas often associated with buffet-style restaurants. The brand came to LO:LA to reinvigorate its message to appeal to customers who are trying to eat healthier while also looking for a little indulgence and choice. We gave the brand a clear and believable story by redefining the one thing that brings everyone together- food. Through the diversity of a buffet and fresh selections, we created digital and in-restaurant assets that conveyed how Garden Fresh really is – JUST RIGHT (and for everyone!).
REBRANDING
– Brand Strategy
– Brand Naming
– Logo Update
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
– Email/Landing Pages
– Digital Content- Imagery, GIF’s
Thank you LO:LA for leading, we couldn’t do this without you!
Corry Reid – CMO Souplantion
See the full case study and find out how we can help you.
