Garden Fresh was looking to re-engage with customers as well as get away from the stigmas often associated with buffet-style restaurants. The brand came to LO:LA to reinvigorate its message to appeal to customers who are trying to eat healthier while also looking for a little indulgence and choice. We gave the brand a clear and believable story by redefining the one thing that brings everyone together- food. Through the diversity of a buffet and fresh selections, we created digital and in-restaurant assets that conveyed how Garden Fresh really is – JUST RIGHT (and for everyone!).