The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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FLEMING’S – NAPA WINE HARVEST 360° PAIRING EXPERIENCE
THE IDEA
Fleming’s wanted to celebrate its Californian roots with a Napa Wine Harvest inspired menu. LO:LA created a 360°digital campaign around the notion of immersing the guest in a story, as if to feel they were dining in Napa Valley, allowing them to really BE IN THE MOMENT. Through gorgeous video content and imagery and an 360° experiential microsite, we captivated customers by sharing the history of the vineyards, the stories and passion of the winemakers, and the complexity of the paired wines, focusing on how they interact with the richness and flavors of the menu.
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
– 360° Microsite
– Landing Pages
– Photography
– Email Content
– Social Media Content
VIDEO
– Storyboards
– Scripts
– Production
“We’ve worked together since the inceptions of their company. I really admired the work they’ve done. So, when they started their own agency we started working together right away.”
Amyra Finamore – CMO Fleming’s Prime Steakhouse.
See the full case study and find out how we can help you.
