The Power of Storytelling: Unleashing the Revenue-Generating Potential
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Robert Bridwell
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FLEMING’S PLAYBOOK
THE IDEA
Fleming’s Prime Steakhouse and Wine Bar wanted to take a fresh look at how they presented themselves to the world. In a category of many followers, Fleming’s needed to demonstrate why they are different. LO:LA was brought on to help articulate their passion for steak and fine wine in an understandable and relatable way. We refreshed Fleming’s brand, to create a look and feel that was simple and conveys Fleming’s status as a fine dining restaurant in a class of its own. By refining tone, messaging & imagery that reflects the craft and passion of the company, we developed a voice that demands consideration – Fleming’s passion connects people.
BRAND
– Brand Strategy
– Brand Messaging
STYLE GUIDE
– Audience Definition
– Tone of Voice
– Visual Identity
– Brand in Action
“They’ve helped us with our broader marketing strategies, brand voice and immersive experiences, and with deciding the story, strategy and the technology. They are absolutely a full-service agency”
Amyra Finamore – CMO Fleming’s Prime Steakhouse.
See the full case study and find out how we can help you.
