FABLE is a canna-beverage looking to disrupt the market and introduce a new, curious customer to the cannabis sector. LO:LA was brought on to invent and help launch the FABLE brand, to create a look and feel that is both refined, distinctive and to convey FABLE as a new lifestyle. We did this by creating a logo, typography & imagery that reflects the beverage’s unique botanical blends. We then developed a tone of voice and copy that defines a whole new type of crafted beverage, one invites consumption and reflects the attitudes of their target audience- sophisticated, healthful, fun, tastemakers.
With FABLE, “5:30 is the new 4:20” and the brand is looking to make “Happy Hour a whole lot happier”.