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DAOU VINEYARDS – “WALK WITH US”
THE IDEA
What started as creating video content to digitally promote a wine dinner experience, DAOU realized they were ready to embark on a new chapter in their unfolding story and tasked LO:LA to help refine their voice and visual direction. We started by first painting a picture of the journey that happens in creating beautiful wine, then crafting a story around the foundational principle that sets DAOU apart- how they are really democratizing high-end wine for all. Along with lovely video content, we forged an updated brand centered around the journey and discovery of Daou wine – inviting customers to – “Walk With Us”
BRANDING
– Brand Strategy
– Audience Definition
– Tone of Voice
CAMPAIGNS
– Concepts
– Art Direction
– Copywriting
VIDEO
– Storyboards
– Scripts
– Production
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