Fleming’s Prime Steakhouse and Wine Bar sought to distinguish itself in a crowded market. LO:LA stepped in to redefine their brand, emphasizing their passion for steak and fine wine in an accessible way. Through a refreshed brand identity, we positioned Fleming’s as a premier dining destination, conveying simplicity and elegance. To celebrate their Californian heritage, we crafted a digital campaign immersing guests in a Napa Wine Harvest experience, complete with captivating video content and an interactive microsite. For their 20th anniversary, we envisioned the future of fine dining, creating five cinematic films showcasing a five-course meal and promoting their private dining offering.