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OUR WORK

FABLE

FABLE, the innovative canna-beverage, sought to revolutionize the market and attract a new, curious customer to the cannabis sector. LO:LA was enlisted to invent and launch the FABLE brand, crafting a refined and distinctive look to embody a new lifestyle. Through a unique logo, typography, and imagery inspired by FABLE's botanical blends, we established a visual identity that resonates with the sophisticated, health-conscious, and fun-loving attitudes of their target audience. Our tone of voice and copy reflect FABLE as a trailblazer in crafted beverages, inviting consumption while redefining traditional notions of happy hour. With FABLE, "5:30 is the new 4:20," making every happy hour a whole lot happier.

Fable packaging

“ANY COMPANY LOOKING TO EITHER LAUNCH OR REIMAGINE THEIR BRAND WILL HAVE AN EXCELLENT PARTNER IN LO:LA. THROUGHOUT THE PROJECT, THE TEAM WAS EXTREMELY FLEXIBLE AND COLLABORATIVE, DEMONSTRATING THEIR DEDICATION TO SUCCESS. I’M MOST IMPRESSED WITH THEIR ABILITY TO PIVOT. I’VE WORKED WITH MULTIPLE CREATIVES AND SOMETIMES IT’S HARD TO GET THROUGH TO THEM THAT THEIR IDEA ISN’T THE BEST. WITH LO:LA, THEY GENUINELY LISTENED, AND THERE WAS NO EGO.”

Ben Kennedy, Founder BKKB Ventures

AWARDS

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