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OUR WORK

CYCLE GEAR

Cycle Gear Inc. recognized the need to rejuvenate its brand positioning to boost awareness and drive sales. Enlisting the expertise of LO:LA, the motorcycle retailer embarked on a journey to redefine its identity. We crafted a central message, "Just 'Round' The Corner," signifying Cycle Gear's accessibility while evoking the anticipation of the next exhilarating ride. Building upon this theme, we developed a comprehensive 360-degree campaign tailored to various "tribes" of riders, including Harley enthusiasts, street bike riders, off-road adventurers, and weekend cruisers. Through dynamic videos and striking billboards, we aimed to unite these diverse communities under the shared experience of adrenaline, control, and power that awaits every rider - just around the corner.

“LO:LA’S INCREDIBLE CREATIVE IS COMPLEMENTED
BY THEIR COLLABORATIVE APPROACH, PUTTING THEM ABOVE ANY AGENCY WE’VE WORKED WITH”

Brian King, SVP of Marketing, Cycle Gear Inc.

AWARDS

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